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I'm traveling all around the world, and I stay at both cheap and expensive places, but I usually avoid 1 and 2 star hotels.
My minimum requirements are usually that the hotels should have free wifi and private bathroom. I often prefer good or exotic locations. E.g staying in a hut in the middle of the jungle beats staying close to the jungle in an hotel. Staying in a 3 or 4 star hotel at a central location in a city beats staying at a 5 star hotel outside of a city (unless there's a specific reason to stay outside of the city).
I do go on pure shopping trips and like luxury, but I also love adventure trips.