Tripadvisor Affiliate Programme
Tips for Content Publishers
Start with top posts
We encourage you to add links to your pre-existing blog content, and your most-viewed posts are a great place to start. Keep in mind that these blog links never expire, so whenever a user finds them and makes any meta clicks, you will receive 50% of the revenue Tripadvisor earns for the click out.
Deep link to specific hotels or destination pages
Deep linking to Tripadvisor means sending your users to a specific page on Tripadvisor, such as a hotel page or a page comparing hotels in a specific location. Users are more likely to convert when they are redirected to a specific hotel or location.
Recommend alternate options
If you're writing about a specific hotel, an easy way to increase your earning potential is to recommend other hotel options in the same area. Consider suggesting a budget, luxury or family-friendly alternative that's near the hotel you're writing about. This allows you to appeal to a larger variety of readers — which, in turn, increases your likelihood of generating a commission.
Be deliberate with your link placements
The key to effectively embedding links into your content is to do it in a way that feels natural and makes sense for your readers.
Embed affiliate links directly into the hotel or destination name when you mention it, so you don't disrupt the natural flow of your post or confuse the reader. For example: The Verb Hotel or Boston.
You can also add a line encouraging your readers to see more pictures, compare prices, or read reviews on Tripadvisor, like this: Explore hotel options in Boston.
Try to avoid placing your links at the bottom of your posts, as it's likely your readers will want to know more about the specific hotel or destination when it's mentioned, rather than when they reach the end of the post.
Cross sell
Writing about a restaurant or attraction can also help bring in a commission. If your readers are inspired to go and experience what you've featured, they'll need a hotel in that area. By providing travellers with hotel recommendations, you can increase your commission potential while helping your users plan great trips.