Jasper is unusual for a Canadian municipality because  it is located within a national park. This translates to a culture that is very much focused on nature and conservation. Despite welcoming two million visitors a year, the town remains small (at 4,700 residents) and relatively quiet. Most entertainment and popular activities take place in the outdoors, whether it be hiking, skiing/snowboarding, whitewater rafting, or horseback riding.

However, the town itself has an amazing array of cultural activities to choose from.

The museums here are also dedicated to the natural beauty of Jasper National Park. The Jasper Yellowhead Museum and Archives is the main one; it has exhibitions on the park’s history and provides information useful to tourists. It has a very well known archives section that is accessed nationally. The Den Wildlife Museum at Whistlers Inn features stuffed life-sized specimens of western Canadian fauna, displayed in settings made to resemble natural habitats.

Jasper is also not without its art galleries. The Mountain Galleries at the Fairmont (in Jasper Park Lodge) has 5,000 square feet of exhibition space dedicated to Western Canadian artists, with long opening hours of 8 a.m. to 10 p.m..  The Jasper Artist's Guild operate a gallery in the Old Firehall, located behind the Visitor Information Centre. Check out the many local artists who are displyed in many restaurants and cafes around town.

There are also a few festivals that occur annually in Jasper. The Jasper in January Festival is held annually during the last two weeks of January, and features discounted skiing lift tickets and deals on accommodations, and also features many fun events like a snow sculpture contest, a family street party, Taste of the Town (a fundraising event for the museum, in which many local restaurants offer samples of their menus), a pentathlon, and a chili cook-off. Canada Day on July 1 is always huge, with the committee planning events and entertainment for the whole day and night! Parks Day in mid July also has special significance to Jasper. In Mid-August, there is the Jasper Heritage Rodeo that's been running since 1926 and is a great four day event. In September, the newest Jasper event is the Jasper Motorcycle Run, a full day event where bikers enter a poker run around Jasper National Park and enjoy the scenery on their favourite form of transportation.

Another unique cultural aspect of Jasper is the ability to become immersed so easily in the local culture. There are many great restaurants in Jasper and with most being locally owned (and virtually no chains!), visitors and local alike enjoy the unique local food and beverage and are always greeted like a friend.