Let me preface this by saying that I am very picky about my baked goods. Most of the cupcakes I have bought (as opposed to making myself) are far too dry for my liking. I had a chocolate cupcake with chocolate icing here and was blown away. It was moist and delicious, with just the right amount of icing. The store itself was adorable, too! Definitely recommend checking out this place if you're in SF and jonesing for a cupcake!