Hard to find decent lunch spot in Medford but this cafe is great! Espresso better than the neighbors too (Pete's and Sbucks). It actually took me a few months before I ventured in, due to its strip mall location and poor logo and signage. "Donuts" features large on a 3-line nondescript font sign, which turned me off. I would normally steer very clear of anything marked Donuts. The cafe is great, menu and service seems heartfelt and food a positive surprise however.
Now they could benefit from a little branding and advertising strategy :)