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“Best Neapolitan pizza in the region”
Review of Urban Fire

Urban Fire
Ranked #21 of 72 Restaurants in Madison
Cuisines: Italian
Restaurant details
Reviewed 7 January 2018 via mobile

Awesome place, which we go all the time, rocket pizza is the best, staff is friendly and the place is beautiful
You won’t miss
Great Italian pizza, not that crappy pizza with thick dough and pepperonis

Thank Felipe P
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Reviews (37)
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5 - 9 of 37 reviews

Reviewed 26 September 2017 via mobile

The pizza was really good! There are a lot of options. Service was quick so it was a good option for lunch. I would visit again.

Thank Tracy V
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 6 August 2017 via mobile

When you have Fire in your name and say you have "Fresh Fired" pizza I am expecting a crispy, crunchy crust. Not so here. The crust was soft and gummy. We were very disappointed. We did order a Rocket salad, to which we added tomatoes and Kalmata Olives, which was delicious. We came for the pizza and probably will not return.

1  Thank phoebe24
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 29 July 2017 via mobile

Stopped for a quick bite after picking my kid from nearby camp. The "chipotle for pizza" definition is spot on: pick base, toppings for completely personalized pizza. There also preformulated house favorite pizza pies. We got the DOP which is the basic original pizza and it's delicious. Superlite and superfresh, somewhat of a California style. There are panini which looked huge and salads. We got panzanella salad, which was a bit heavy on greens, but very well dressed and fresh.
Seems like a popular local lunch spot. Service is quick and they come to the front and explain the process.
I like the wooden tables and a little of warehouse look. The interior could be a bit warmer, but good space overall with some outside seating on the balcony.
Big parking lot very helpful.
Recommend really for everyone for tasty, fresh and creative pizza experience.

Thank ldjs
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 20 June 2017

We were a little perplexed at how to go about ordering a pizza when we entered but Jake (turned out to be the manager) who was spinning pizza dough, very expertly may I say, soon explained how to go about it.
I had a green based, instead of tomato, pizza with roasted aubergines and caramalised onions. Can honestly say it was the best pizza I have ever had.
The restaurant is typical of all fast food joints in it's tables and chairs etc but everywhere was clean and the tables cleared as soon as they emptied.
Would definitely recommend a visit.

    • Value
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    • Food
1  Thank helenbA8197JW
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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