I looking at the rest of the reviews, a common topic was 'party hotel' wherein the lobby turned into a party; the concierge turned into bouncers. Another common theme- an apparent aloofness among the staff, especially with valet. Yet another common theme was plenty of noise- especially from unruly guests.
I didn't find any of these common themes to be accurate- that isn't to say the people who posted those comments are wrong, it is to say that it is apparent that the W Hollywood is trying to change their market. I hope so- the party scene doesn't fit the Starwood culture (but if it drives occupancy and rate, well.....<shrug>).
I was at the W for a lodging industry conference- the hotel performed very well- in all respects. One thing I do recommend- GM or Rooms Director- start replying to these Tripadvisor comments. It looks as if in the past some good reviews were commented upon, but we know incosistency is not the way to go. If group business is what you're after, planners (especially independents) use Tripadvisor a lot to look for commonalities in these hotel reviews.
- Official Description (provided by the hotel):
- The W Hollywood Hotel is always ready for its close-up at the entertainment capital of the world's epicenter, where glitz, glamour, power shopping, vibrant dining, and cutting-edge style meet. ... more less
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- Also Known As:
- w Hollywood Hotel Los Angeles