Good value for downtown Seoul. Excellent location in a funky neighborhood and very friendly and helpful staff. They gave us maps of the city and directions on how to use the subway.

The Room; Good sized room and bathroom. Very clean. No closet. Only two hooks and two hangers. Light switches for room are located across the room from the bed. No reading lights over bed. Few plugs in the room. Had to plug water heater into a socket and place pot on floor. Nice flat screen TV. Excellent internet. Both wireless and LAN plug in. A sterilizer for cups and glasses. No shower curtain but it was not a problem in bathroom. Nice bathtub for a soak and very clean.

No safe in room but lock boxes in lobby next to front desk.

Breakfast was a bit boring with eggs any style, toast, cabbage salad, juice and coffee or tea...every day. The hi-lite of breakfast was the very friendly little lady who cooks your eggs. She was always upbeat and good to see early in the morning.

Thought this hotel was well located and not as far from the main areas as some reviews have suggested. Located in an interesting local working and living area, it was fine for a few nights and the breakfast although simple was very welcome and avoided searching outside. Rooms spacious, overall will stay again.

I was on a business trip to Seoul, but also had some time for sightseeing. I stayed 3 nights at this hotel. This is clearly a reformed love hotel. The decor is quite pink and there is a bit too much neon in the hallways. The fact that it used to be a love hotel at one time does not mean it is bad, but there are some things to watch out for.
1) No workspace. There is really no space in the room to work or sit at a desk. The wired internet is not anywhere near where it would be convenient to work. So, try not to plan on doing anything computer related in the room.
2) the bed is like stone. The bed is incredibly hard, which is not all that bad for me, but some people might hate it. It is actually harder than my bed in Japan (which is a futon on the floor).
3) Shower has no curtain. A big indicator of the love hotel status is the bathroom, which is quite strange. There is no curtain or separator for the shower, so your water will go everywhere. There was also a little pink light above the bath for that extra romance.
4) The hill. It is at the top of a hill, but it is not a bad climb.
5) The cleaning seemed to get worse each day. I stayed only 3 nights and each day they seemed to do one less job. By the third day staff did not replace the amenities, did not provide new towels, and did not collect the garbage.

There are some good things too:
1) The staff. Very friendly and helpful. They provide a safety box on the first floor if you need it and they also gave me a power adapter since mine didn't work (they ask for a small deposit). The staff arranged for my DMZ tour and I was picked up from the hotel for the tour.
2) Location of the place (except for the hill) is great. It is well placed within 20 minutes of two shopping areas, 1 traditional market, and 1 modern shopping district. It is not far to city hall area and other attractions walking or by subway.
3) The price was good. There might be better places for the same or similar price, however. I had a tough time booking other places because it was peak travel season and a weekend.

Tip: There are quite a few nice cafe's nearby on the way down the hill or just left at Woori bank around the corner. They serve nice variety of organic herbal and other teas/coffees.