You're paying to be allowed to queue.
I wanted to buy a book and didn't have time to wait hours to be permited entry to what they perceive as hallowed halls.
This "business" needs to decide whether it's a bookshop with free entry or a museum which charges at the door. Charging to be allowed to join the queue is theft.
I didn't queue, walked 100 metres and was graciously welcomed into a proper bookshop, where I did buy some books.