Yes, it's part of a chain. And yes, it goes against my every traveller instinct (like eating at Macdonalds). But damn it, when your hotel charges 25 Euros for a dodgy buffet, you simply have to find somewhere else for breakfast! We woke up late and found every cafe in town had already finished serving breakfast and had moved on to lunch menus. We nearly had to eat pizza for breakfast!
Then we found this cafe, just off the north-east corner of the main square (Markt). Walk past the Bier Tempel shop and the Cambrinus pub and it's on your left. It's on a regular route for the horse drawn carriages so you watch the pretty horsies go by while you sit in the sunshine. Or your can sit inside in the rustic, open bakery room with huge shared tables. Great hot breakfasts and pastries, amazing cakes, good coffee.
And although it is a chain, at least it started in Belgium!