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“A Revisit, but not all what it might seem”

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Holiday Inn Express Bradford City Centre
Ranked #6 of 27 Hotels in Bradford
Certificate of Excellence
Derby, United Kingdom
Level Contributor
75 reviews
21 hotel reviews
common_n_hotel_reviews_1bd8 143 helpful votes
“A Revisit, but not all what it might seem”
Reviewed 7 May 2012

I wrote a review of this place last July. This is an update of what's happened since then.

What is noticeable now about the HIE and the geographical area in which it operates is that the competitive nature of the industry in Bradford has changed in terms of this class of hotel, with the building of new Jurys Inn and Premier inn outlets that directly challenge the HIE in the city centre.

To start with, the Holiday Inn Express (HIE) now has free wi-fi after years of ripping customers off by charging for something that higher end hotels have long offered for free. This is blatant profiteering in my opinion, and thankfully that has now come to a welcome end.

The breakfast menu has now also been belatedly overhauled and improved in light of this new competition, and includes cooked sausages and scrambled eggs for those who like them. Okay so there's no bacon, fried eggs, mushrooms and so on, but at least it's better than it was.

The personal service however could do with a Spring clean; I booked my room by 'phone last week, which they promised to confirm with a follow-up email so I would have documentary proof of booking. This didn't turn up, so I fired off an email asking for it. Still no movement, which lead to me having to 'phone the hotel and asking for confirmation which I shouldn't have to do, but I don't like leaving these things to chance. Now of itself this may seem like a relatively insignificant matter, but to my view it seems that if a hotel can't get the small things right first - or, indeed second - time, it's likely that it will fall down quality-wise in other areas too.

I asked for a quick 'phone buzz on day two - nothing fancy, just a couple of rings - when I wanted to take a nap, but they told me to use the TV system instead. Other hotels, however, have done this for me when requested no problem at all, which seems rather dismissive and lazy to me on the part of HIE. Besides, the TVs haven't improved from the archaic small box-type sets that better hotel chains dispensed with a long time ago. Given the lack of proximity 'twixt bed and set, I hope your eyesight is up to the challenge.

All told then, this place remains pretty static in terms of overall actual quality, but noting the improvements that have been forced on the HEI by changes to the competitive landscape in Bradford city centre. One wonders if qualitative inertia would still grip the hotel if this hadn't occurred. For a short break then, it's about average; nothing to set it above the competition, but the price is reasonable enough for a weekend break.

  • Stayed May 2012, travelled solo
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
3 Thank DoctorDarkeDerby
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
DeanLong, General Manager at Holiday Inn Express Bradford City Centre, responded to this review, 22 May 2012
Dear Avid tripadvisor reviewer

Thank you for your extensive review on the hotel.

I am glad that you found the free wifi to your liking, this is something that the team has wanted to offer for a while but third party involvement had prevented this before and it is worth noteing that the Higher end hotels you mentioned do charge much higher rates than a Holiday Inn Express so you may have paid for it hidden in the room rate.
The Express Start Breakfast does now offer hot items and is free to all guests unilke some other hotels, and the Brand do review the standards at regular intervals
I am sorry that you did not get your confirmation email- our system has the capability to do this with just a few clicks so i am not sure why yours did not reach you.
We do have an electronic system for wake up calls which can be easily programmed by guests at thier leisure vis the Televisions, which are due for replacement and is currently being reviewed.
Once again thank you for your views which will of course be passed onto relevant parties as any comments do help us improve our offering to guests

Kind regards

Dean
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Rating summary
  • Location
  • Sleep Quality
  • Rooms
  • Service
  • Value
  • Cleanliness
Traveller tips help you choose the right room.   Room tips (93)
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English first
Liverpool, United Kingdom
Level Contributor
12 reviews
6 hotel reviews
common_n_hotel_reviews_1bd8 33 helpful votes
Reviewed 4 May 2012

The HIE Bradford was excellent on every level.,great price including buffet self service breakfast,attentive but not intrusive staff.Matthew on check-in was great and a special mention to the Chef who cooked us fresh sausages when we turned up at the last minute to breakfast on our last day.Ideally located within a few minutes walk of Bradford Interchange(coach/bus/train) and a brisk 5 minute walk to the town centre.Hotel is situated within a small complex ,containg a Cinema(Cineworld) Bowling Alley,Nandos,Frankie and Bennys and Bingo Hall...Hotel was clean and inviting,I have no complaints about anything and would definitely stay again.

Room Tip: There are smoking rooms available or to avoid.No overwhelming,if any tobacco smell in room I stayed...
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  • Stayed April 2012, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
1 Thank FRUITYME
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
DeanLong, General Manager at Holiday Inn Express Bradford City Centre, responded to this review, 22 May 2012
Thank you for taking the time to post a review on your recent stay.

The team at the hotel do aim to deliver excellant service to all our guests and i am glad they they meet and exceed your expectations.

I hope that we will see you again ,as you say the hotel was ideally located in Bradford for your needs so we look forward to welcoming you again

Kind regards

Dean
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Bexbot
Level Contributor
105 reviews
36 hotel reviews
common_n_hotel_reviews_1bd8 36 helpful votes
Reviewed 3 May 2012

I stayed here many times for business purposes and the staff were amazing and catered for my every needs. I needed to be up one morning at 4.30am and they got breakfast made especially for me.
Free wifi in rooms, fantastic, rooms are so lovely and comfortable.
Not the best views but it's great for a one night stay.
The hotel is 3 minutes walk from the bus station, there are restaurants, a cinema, a bowling alley and a casino in the same complex as the hotel. It is in the city centre.
Only thing I can complain about is the 'hot' breakfast, it's barely warm and you only get sausage, beans and scrambled egg. You then have bread, pastries and yoghurt. It's fine for one night.

  • Stayed April 2012, travelled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Bexbot
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
DeanLong, General Manager at Holiday Inn Express Bradford City Centre, responded to this review, 22 May 2012
Thank you for taking the time to post a review on your recent stay.

I will pass onto my team your comments and i am glad that your found the hotel met with your needs, the recent introduction of free wifi included in room rates is indeed a fantastic additon to the service that we now offer to all our guests

We look forward to welcoming you back to us should you be in the Bradford area again

Kind regards

Dean
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Everton, United Kingdom
Level Contributor
13 reviews
4 hotel reviews
common_n_hotel_reviews_1bd8 14 helpful votes
Reviewed 1 May 2012

The first time I stayed here it was just as described, clean, friendly staff, well managed, decent breakfast for what you pay. However, the second visit was not so positive; we had no hot water in the evening when we were getting ready & in the morning I found that I had an allergy to the bed linen. Upon reporting these facts to the reception staff, they seemed quite unco-operative. This hotel is basically a case of "you get what you pay for", I imagine it would be perfect for business trips etc. but wouldn't recommend it for a stay of any duration.

  • Stayed December 2011, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Sarah L
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
DeanLong, General Manager at Holiday Inn Express Bradford City Centre, responded to this review, 22 May 2012
Dear Tripadvisor reviewer

Thank you for taking the time to post your review, i am sorry that your stay did not meet with your expectations and was not up to the standard of your last stay.

Please contact me directly at gm@hiexpressbradford.co.uk as i would like to look into further your dealings with my team as this is not the standard of customer care that i wish the team to deliver.

Kind regards

Dean
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Paris
Level Contributor
7 reviews
4 hotel reviews
common_n_hotel_reviews_1bd8 2 helpful votes
Reviewed 23 April 2012

Stayed here in April: family of four with two adjoining rooms (twin + double).
It was exactly as described on the website.
It was clean, well managed and the staff were helpful and pleasant.
The free internet and breakfasts were good features which, as well as the downtown location, led us to choose this hotel.
The rooms are a bit spartan (there are only hanging spaces and shelves, i.e. no wardrobes with doors) and designed for low maintenance but still pleasant all the same.
Got a good deal by booking/paying a month ahead.
Would certainly stay here again the next time we visit Bradford.

  • Stayed April 2012, travelled with family
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Whole_fam_damly
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
DeanLong, General Manager at Holiday Inn Express Bradford City Centre, responded to this review, 22 May 2012
Dear Tripadvisor reviewer

Thank you for your kind comments regarding your recent stay and note that you found the free wifi and breakfast meet with your needs. Our best rates are indeed bookable in advance in particular the book early and save rate (21 days in advance of a stay) offers the best value for money.

we look forward to welcoming you back to Bradford should you be in the area again

Kind regards

Dean
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
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Additional Information about Holiday Inn Express Bradford City Centre

Property: Holiday Inn Express Bradford City Centre
Address: Leisure Exchange Vicar Lane, Bradford BD1 5LD, England
Phone Number:
Region: United Kingdom > England > Yorkshire > West Yorkshire > Bradford
Amenities:
Bar / Lounge Business Centre with Internet Access Free Breakfast Wheelchair access
Hotel Style:
Ranked #6 of 27 Hotels in Bradford
Price range (per night): ₹ 3,700 - ₹ 6,223
Hotel Class:3 star — Holiday Inn Express Bradford City Centre 3*
Number of rooms: 120
Official Description (provided by the hotel):
Perfectly located just 10 miles from Leeds Bradford International Airport and 12 miles from Leeds City Centre, our Bradford hotel is also within easy walking distance from Bradford Interchange Train Station. Holiday Inn Express Bradford City Centre is located within the Leisure Exchange, which is a restaurant and leisure complex. All of our room rates include hot breakfast and free WiFi is available for guests who book directly with the hotel. ... more   less 
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Also Known As:
Holiday Inn Express Bradford City Centre Hotel Bradford
Holiday Inn Bradford
Bradford Holiday Inn
Holiday Inn Express Bradford City Centre England

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