I wrote a review of this place last July. This is an update of what's happened since then.
What is noticeable now about the HIE and the geographical area in which it operates is that the competitive nature of the industry in Bradford has changed in terms of this class of hotel, with the building of new Jurys Inn and Premier inn outlets that directly challenge the HIE in the city centre.
To start with, the Holiday Inn Express (HIE) now has free wi-fi after years of ripping customers off by charging for something that higher end hotels have long offered for free. This is blatant profiteering in my opinion, and thankfully that has now come to a welcome end.
The breakfast menu has now also been belatedly overhauled and improved in light of this new competition, and includes cooked sausages and scrambled eggs for those who like them. Okay so there's no bacon, fried eggs, mushrooms and so on, but at least it's better than it was.
The personal service however could do with a Spring clean; I booked my room by 'phone last week, which they promised to confirm with a follow-up email so I would have documentary proof of booking. This didn't turn up, so I fired off an email asking for it. Still no movement, which lead to me having to 'phone the hotel and asking for confirmation which I shouldn't have to do, but I don't like leaving these things to chance. Now of itself this may seem like a relatively insignificant matter, but to my view it seems that if a hotel can't get the small things right first - or, indeed second - time, it's likely that it will fall down quality-wise in other areas too.
I asked for a quick 'phone buzz on day two - nothing fancy, just a couple of rings - when I wanted to take a nap, but they told me to use the TV system instead. Other hotels, however, have done this for me when requested no problem at all, which seems rather dismissive and lazy to me on the part of HIE. Besides, the TVs haven't improved from the archaic small box-type sets that better hotel chains dispensed with a long time ago. Given the lack of proximity 'twixt bed and set, I hope your eyesight is up to the challenge.
All told then, this place remains pretty static in terms of overall actual quality, but noting the improvements that have been forced on the HEI by changes to the competitive landscape in Bradford city centre. One wonders if qualitative inertia would still grip the hotel if this hadn't occurred. For a short break then, it's about average; nothing to set it above the competition, but the price is reasonable enough for a weekend break.
- Official Description (provided by the hotel):
- Perfectly located just 10 miles from Leeds Bradford International Airport and 12 miles from Leeds City Centre, our Bradford hotel is also within easy walking distance from Bradford Interchange Train Station. Holiday Inn Express Bradford City Centre is located within the Leisure Exchange, which is a restaurant and leisure complex. All of our room rates include hot breakfast and free WiFi is available for guests who book directly with the hotel. ... more less
- Reservation Options:
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- Also Known As:
- Holiday Inn Express Bradford City Centre Hotel Bradford
- Holiday Inn Bradford
- Bradford Holiday Inn
- Holiday Inn Express Bradford City Centre England