The most incredible salt beef bagel I've tasted! And, no long queues as at their next door competitors. Definitely recommend this place to anyone wanting the best salt beef bagel in town! Soft rainbow bagel bun filled with succulent salt beef toped with yummy mustard and pickle!

I visit Brick Lane every time I’m in London on a Sunday. I’ve always previously walked past this shop, seen the que (there is always a que) and thought I must try the salt beef beigel one day

Well I’ve finally did it and am kicking myself for not eating there sooner

I bought myself a salt beef and a Salmon and cream cheese beigel for my daughter. I got additional pickles and my daughter a squeeze of lemon. Mine was £4.80 and my daughters £2.20. Given that mine had a huge chunk of salt beef it was fantastic value and I can’t get over how good a deal my daughters was at £2.20

We both thought them amazing and there’s no two ways about the fact that we are definitely going back next time we visit

Probably best salt beef in London, if not UK. Salt beef was more than plentiful & absolutely delicious with the fresh gherkin & mustard. Can't wait to visit again.

An incredible salt beef bagel with English mustard and pickles. Soft meat, chewy bagel, hot mustard. Spot on

Always a good choice if you want to have a snack without spending money. Always open if you hungry at 4 in the morning