Stayed at the New Esplanade for two nights in March, midweek. The hotel is situated next to the famous Pleasure Beach and is next door to the biggest roller coaster I have ever seen! There is ample parking for residents. From the moment we arrived we were made to feel welcome. Rooms are modern and very clean. There is an intimate and well stocked bar area and the owners looked after us very well. The hot, cooked to order, breakfast was fantastic and nothing was too much bother. This a great Blackpool hotel and ticks all the boxes for great standards, friendliness and value for money. We arrived as strangers and left as friends. We will be back.