I wasn't expecting the Ritz, but for the high prices charged at this place (£60 for a double room, £120 for a family room sleeping four) I think it could and should be a lot better.
Summary plus points.
Overall the hotel is clean (with one exception). All the rooms are en suite. Once we got over an initial difficulty with our booking, the proprietress was friendly. It is located in a road a 5-10 minute walk from the seafront and all the bars, so it is reasonably quiet.
Summary negative points
The hotel does not have any tourist board official rating. The price charged for a Saturday night in April was £60 for a double room and £120 for a family room. Our room fell well short of the standards you would expect for that price at this time of the year - for that price I would expect at least a bar of soap in the bathroom. The breakfast was fairly plentiful but not very nice, served on stained and torn paper tableclothes.
The family room was two small very sparsely decorated rooms with the connecting wall removed. The smaller of the two rooms had a double bed squeezed into it, with no room to move around the outside. It had a high window that had been left open that was impossible to reach. There were tea and coffee making facilities in the corner, but no milk or creamer.
The slightly larger of the rooms had two single beds (one of which had a lot of junk under it). The mattresses did not have many springs, and were not very comfortable: however the polyester bed linen was clean.
Part of the room had been turned into a small ensuite bathroom with a loo, basin and shower. The bathroom was clean, but there was no soap at all - a very basic hygiene requirement - and there were two small, thin towels between us. There was no way to moderate the hot water in the shower, which was far too hot when switched on - so the only way to avoid burning was to keep switching it on and off while you showered.
Finally, there was a small TV mounted high up in the corner of the larger room. When we switched it on, there was no picture, then the picture came out red with no sound. It took half an hour of climbing up and reconnecting all the wires to get a picture with sound.
Breakfast was served in the dining room, which could about 20 at separate tables of about 2-4. The tables were laid with paper tablecloths that had clearly been used many times before: ours was torn, frayed and heavily stained, which really put me off my meal. Apart from being offered a choice of tea or coffee, guests are not asked what they would like for breakfast: it is assumed you want whatever their full English breakfast is (which turned out to bebacon, sausage, beans, fried egg, toast, mushroom).