We stayed in a 2 BR apartment downstairs from the Loft. (We didn't see the Loft and so cannot comment on that.) The furnishings are comfortable. We had ample space for everything and the apartment is well equipped. We had a little glitch with the WiFi but Alba was there promptly to fix it. The location is about 8 easily-walkable blocks from the Zocolo and 2 block from Av Juarez (where there are a number of fine restaurants.) For groceries, the Chedraui is only a couple blocks away.
My wife and I spent two weeks in this apartment in August 2015. It is well located within the historic district, a twenty minute walk to the zocalo, and a five minute stroll to multiple restaurants, ATM's and grocery store. Owners are very responsive and helpful. The apartment is bright and cheerful with a rooftop patio. KItchen is small but efficient. Attractive decor throughout. Good value. For those over six feet in height, your head will hit the bedroom ceiling, but overall a very positive experience!