BRITISH Airways and Iberia are owned by the same company. The check in process for Iberia flights in Terminal 5 at LHR until few months ago was handled by BA and it was superb. Somebody decided to have the check in on Iberia flights in LHR to be handled by Iberia directly and the level of service declined dramatically with no qualified on site customer service. I am a very frequent flyer and I noticed that in general Iberia needs to upgrade its airport services outside Spain as the company has let it decline to a level not even at par with low cost airlines. Maintaining the present level of service as is damages the reputation of its partner BA, one of the best airlines in the world if not the best.