Having been a user, a now formerly listed ( and very highly ranked with no prodding for reviews ) business, a DE and frequent contributor for many years, I have always been distressed to keep seeing the revolving door of businesses working this entity for all its worth.
Whether its the newest restaurant, B&B, hotel, spa, chocolatier, etc.. I am constantly amazed when the latest business to jump on the "pump every customer for a glowing review" bandwagon with no concern for how it affects the overall integrity and trustworthiness of this site.
The assumption that nobody notices these trends or isn't the slightest bit suspicious is incredibly naive and calculating.
How anyone could think that in this day and age of skepticism and doubts about online veracity, business people would still embark on clearly transparent campaigns to garner more and more reviews in rapid succession is beyond me.
The pattern is virtually always the same. Huge bunches of superlative laden reviews in very unnatural patterns of frequency with a rapid rise in the rankings, followed by unreasonably elevated expectations, which are then followed eventually by the inevitable negative reviews due to travelers putting too much stock in all the glowing reviews and being let down.
Or the business just isn't up to the challenge of providing the kind of service or quality, readers grow to expect.
Just some food for thought.