I visited a restaurant recently and became suspicious about their provenance...
They were unable to provide a VAT receipt and when challenged the manager told me that they were a "new" restaurant, however they were displaying awards from 2013 and 2014. A quick search on Companies House shows me that the company registered at that address was formed a few months ago, however the Tripadvisor reviews go back to 2012.
What validation does Tripadvisor do to ensure that reviews are current and are not misleading?
If a company closes down and then a new business starts up at the same premises then it is a new business and all previous reviews are invalid.
As a user of Tripadvisor then I would expect the review to refer to the current business, the current owner, not to a prior incarnation.
I look forward to hearing from you.
I have not provided the name of the restaurant as I am continuing to investigate the history but I would like to know how Tripadvisor protects the consumer and prevents misleading information relating to historical businesses?