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The Counter

7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
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  • Excellent46%
  • Very good40%
  • Average8%
  • Poor3%
  • Terrible1%
Travellers talk about
“burger” (470 reviews)
“fries” (125 reviews)
“beef” (20 reviews)
Closed Now
All hours
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
₹₹ - ₹₹₹
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
Neighbourhood: Midtown
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Reviews (1,159)
Traveller rating
Traveller type
Time of year

1 - 10 of 1,159 reviews

Reviewed 3 days ago

We visited The Counter on our first night in NY when we headed to Times Square to enjoy the buzz and were looking for somewhere handy to eat. The Restaurant was very busy but we were quickly found a table. We both opted for the...More

Thank WendyR390
Reviewed 5 days ago

This was a wonderful eating experience after spending the day sight seeing. It was fun to go through their order form and build your own burger and choosing your sides to go with it. The hostess and waitress was both friendly and courteous. The food...More

Thank Bobbi P
Reviewed 6 days ago via mobile

A very pleasent surprise! Great atmosphere, great service. You select the size of burger (and YAY they have a vegan burger), type of roll and toppings. The topping selection is amazing! Organic greens. Yum. The fries were crispy and hot. I will be going back.

Reviewed 1 week ago

Found The Counter walking by, stopped to read the menu in the window and was presented with a coupon for "free" french fries. Service was prompt, food was very high quality, and the choices are plentiful.

Thank SJBandkids
Reviewed 1 week ago

Build your own burger. The burger was good and so were the shoestring fries.they were busy, but our server did a great job.

Thank evilearl
Reviewed 2 weeks ago via mobile

We were looking for something that was close to the Sondheim theater 🎭 and would be pretty quick and not super expensive (remember this is Times Square). My husband and I both had turkey burgers and enjoyed them. We were handed a coupon for fries...More

Thank SingingAgnes
Reviewed 2 weeks ago via mobile

The Burger was tasty and the service couldn't have been better. The surprise I got days later... they charged me twice for a single burger and I realised when I checked my credit card... $50 for a burger and some fries...

Thank Luis Y
Reviewed 3 weeks ago via mobile

The self built burger had been the most delicious ever according to my partner. I had a vegetarian burger that was not too good and very difficult to eat, falling apart and bits all over the plate. Had the fresh limonade which was not fresh...More

Thank Citizen_Stu
Reviewed 3 weeks ago

The food and service here are very good. If you're in the mood for a good burger, this is a great choice! Always busy, but I enjoy sitting at the bar and we've normally been able to find a seat there.

Thank KatKealy
Reviewed 3 weeks ago

We were walking towards times square discussing food and randomly discussing the different options for a vegetarian burger and how to to customise it. It was like fate we were also trying to find a food place and stumbled across The counter who do customised...More

Thank kruppy91
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & AnswersAsk a question
Hi, are you able to make a reservation? Thanks
30 December 2016|
Answer Show all 4 answers
Response from Thetraveler91 | Reviewed this property |
We didn't need to, this place is really casual by the pictures I was a little fooled and thought it was a bit nicer. But it was easy quick sit down and go kind of place!
Hi Sophie, Could you see the ball? Do you have a photo? Thanks :)
6 August 2016|
Response from pzimmer | Reviewed this property |
Hi. Sorry. No photos. Regards.
Hi Sophie,I'm already looking at plans for a NYE in Times Square. Would you recommend The Counter for NYE? Seems to be a perfect spot. Curious about your thought since you have been. I'm having difficulty finding information regarding pricing. How far in advance did you purchase your tickets? Thanks in advance for your thoughts. Ken Guthrie Cleveland, Tennessee
3 January 2015|
Answer Show all 3 answers
Response from LindaAZ2 | Reviewed this property |
We ate there around midnight after seeing a play and people watching so the crowds were down. (We also did a bit of late shopping at H&M and Sephora.) My friends loved their build your own burgers and shakes. Another friend... More
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Restaurant Details

Rating summary
  • Food
  • Value
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Child-friendly, Kids, Local cuisine
Open Hours
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801
  • E-mail