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Purple Square

Sgula 15, Jaffa, Tel Aviv 68112, Israel
+972 3-546-9890
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  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“beans” (5 reviews)
“great coffee” (5 reviews)
Open Now
7:00 AM - 7:00 PMAll hours
Sgula 15, Jaffa, Tel Aviv 68112, Israel
All Details
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Reviews (64)
Traveller rating
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1 - 10 of 54 reviews

Reviewed 4 May 2017 via mobile

For some reason the specialty coffee market hasn't really taken off in Tel Aviv, or Israel. But after searching I found this place and it didn't disappoint! I had a wonderful double espresso with steamed milk. Smooth and delicious. Enjoyable. No complaints here! Also, superb...More

Thank WorldEater1981
Reviewed 26 April 2017

This coffee bar roasts their own. You can buy their beans to take away as well. They care about what they do and what they serve, tossing the first coffee they made as it was not up to their standard. The espresso I had a...More

Thank lukewarmturkey
Reviewed 23 February 2017 via mobile

Great coffee brewed where it is roasted. Not much sitting place, but enough to start your day on the right foot.

Thank guykohane
Reviewed 23 November 2016 via mobile

We arrived at 7:30am and there was a steady flow of people for takeaway coffees. A cool little dog even arrived! Well worth a visit!

Thank Peter H
Reviewed 25 February 2016 via mobile

There small coffee house in Jaffa - Tel Aviv I dont know how they make there coffee but its really great. Alao they serve nice pastries - crouassons, apple and so on making there coffee taste even great You can also buy there coffee for...More

Thank Olgar82
Reviewed 17 February 2016 via mobile

Best coffee in the area. This place is a must if you love coffee, or just want to taste good fresh coffee

Thank Lihi W
Reviewed 19 January 2016

I have been to this place several times when visiting Israel. Since the founder Philipp is also from Germany I came to know him and his business quite well. This place used to be called CAFELIX, but recently they changed their name to PURPLE SQUARE...More

1  Thank Dirk P
Reviewed 5 January 2016

The name of this place changed recently. Today they call themselves PURPLE SQUARE. And not CAFELIX anymore. But it is run by the same guys. The guys that founded the CAFELIX brand. They still roast the coffee for the CAFELIX branches. They are not a...More

2  Thank yaelbenya
Reviewed 15 December 2015

One of the best coffees in the world. Unique blends, self imported, in the Jaffa branch the roasting is even done on wood fire... Nice staff, great atmosphere and the coffee is divine...

2  Thank Yossi S
Reviewed 15 December 2015 via mobile

I most share with you, I LOVE coffee. I need my shot of adrenaline, yet I don't settle so Not any coffee will do. Cafelix has such great options with coffee and they are so knowledgeable you can really enjoy your cup'a joes. The thing...More

1  Thank deniperi
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$ 10
Breakfast, Lunch, Dinner
Restaurant features
Takeout, Outdoor Seating, Seating, Street Parking, Wheelchair Accessible, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Accepts Credit Cards
Open Hours
7:00 AM - 7:00 PM
7:00 AM - 7:00 PM
7:00 AM - 7:00 PM
7:00 AM - 7:00 PM
7:00 AM - 7:00 PM
7:00 AM - 3:00 PM
Location and Contact Information
  • Address: Sgula 15, Jaffa, Tel Aviv 68112, Israel
  • Location: Middle East  >  Israel  >  Tel Aviv District  >  Tel Aviv  >  Jaffa
  • Phone Number: +972 3-546-9890
WHY "PURPLE SQUARE"? We the locals call the little square in front of our roastery "KIKAR SGULA". "SGULA" is a synonym for the Israelites. But also means purple. Hence our name: Purple Square. ABOUT US: We never were big believers in brands & branding, marketing & trademarks and the like. We started with coffee and only dealt with coffee. And suddenly we had a small franchise with several branches and had to deal with contracts, trademarks, branding and PR. Not what we really planned to do. With a franchise comes the need for uniformity to sell the same, consistent products again and again. That can get boring. But we always liked and still like to explore new things and to experiment with coffee. So we decided to make tabula rasa. At our PURPLE SQUARE coffee roastery at SGULA 15 we will go our own way - independent from CAFELIX and its branches - free to explore new grounds and to surprise with special changing coffee varieties. We roast on a roaster with a copper drum which gives our coffee its special sweetness. You can get this coffee only on spot at PURPLE SQUARE. We still produce the coffee for CAFELIX at our new roastery at TIRTSA 17. There we roast with a wood-fired roaster. This wood-fire roasted coffee can be bought at the new roastery or at the CAFELIX branches.
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