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Apples for Jam

COVID-19 update: See the added health and safety measures this property is taking.Read more
Travel safe during COVID-19
What you can expect during your visit
  • Face masks required for staff in public areas
  • Hand sanitizer available to guests & staff
  • Socially distanced dining tables
  • Staff required to regularly wash hands
  • Tables disinfected between guests
  • Single-use or sanitized menus
Read more
Updated 04/10/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 04/10/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.

Ratings and reviews

Travellers' Choice


Cafe, British, Healthy, Soups
Special Diets
Vegetarian Friendly, Vegan Options, Gluten Free Options
Breakfast, Lunch, Brunch
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meals, features
Reviews (150)
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All reviews brunch cake soup scones toasted sourdough porridge chorizo potatoes small cafe fabulous coffee lovely light home baking highly recommend this cafe a late lunch gluten free tasty lunch lovely cafe
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Reviewed 1 week ago via mobile

Offering an excellent take away service during COVID restrictions. Home baking, scones, bagels and more. Lovely fresh coffee and food was delicious. Very friendly and welcoming young man taking orders. Very well organised - thank you.

Date of visit: April 2021
Reviewed 15 January 2021

I visited Melrose again in October with The Blond and once again we were delighted with our daily ration of coffee, scones and other delights at AfJ. Despite the restrictions then imposed, Johnnie and his smashing team (Amy, Imogen, Will et al) ran this little...but classy cafe with passion and efficiency, keeping us all safe. Space is at a premium in AfJ at the best of times, so it was a challenge to maintain a reasonable and safe layout but this was achieved brilliantly by the team. Sometimes it was necessary to wait outside for a table, but the resulting delights and friendly welcome were worth the wait. In my last review (January 2020) I raved about the scones - I’m happy to report that they are as splendid as ever. Another treat was the pasteis de nata (Portuguese custard tarts) executed to an impressive standard. Johnnie’s second AfJ at Earlston had not quite opened at the time of our stay in October but we look forward to visiting it on our next trip to Melrose. In summary, I can recommend AfJ in Melrose for its outstanding coffee, delicious sweet treats and novel lunch dishes. You will be welcomed and well looked after by a charming and helpful team.More

Date of visit: October 2020
Reviewed 10 December 2020

If you want excellent service, food and a lovely cafe to visit come here. We will definitely be supporting this gem again soon👏🏻👏🏻😁.

Date of visit: December 2020
Reviewed 7 December 2020

As a regular visitor at the established Melrose Apples for Jam, delighted to see no dilution of the quality of offering at the new and bigger ‘sister’ cafe just opened in Earlston. Highly recommend! Wonderful to see a business growing in a challenging sector given...COVID. Well done.More

Date of visit: December 2020
Reviewed 25 November 2020 via mobile

This would be my third visit today, twice in Melrose centre and once in Earlstone. The coffee ( flat white ) is excellent and pleasing to k ow it’s consultant in both shops. Treated myself to the vegan caramel sponge..... holy crap it’s good, scones...are homemade and look awesome. We must support these independent ventures, show them your support, you won’t be disappointed.More

Date of visit: November 2020
Reviewed 20 November 2020 via mobile

Was extremely looking forward to eating here. Four of us and two dogs. If you weren’t dog friendly we would of got a takeaway from yous but unfortunately due to the rudeness from the girl behind the counter we decided completely against it! I went...in to ask if dogs were allowed in and the young man said unfortunately not which was completely fine then the young lady shouted behind him saying that yous definitely do not allow dogs... there’s no need to be rude about it. The question was already answered by the man. So we just left and went to the pub across the road and had a lovely lunch!More

Date of visit: November 2020
Reviewed 12 November 2020

As I work near this lovely cafe, I often have the pleasure of taking time out to enjoy a bowl of homemade soup fresh from the kitchen of Apples for Jam. It's the kind of soup your Scottish gran would make ( if you are...lucky enough to have one! ) If you don't ( like me - an American residing in the Borders ) it ticks all the boxes : heart warming, freshly made, natural ingredients, beautifully seasoned, with lovely slices of toast to go with it. What more could you ask for ? If you are visiting Melrose, this dear cafe is welcoming, small and stylish, and everything is made and served with tender loving care. Fabulous coffee. And all safety regulations during this time have been adhered to xx Service is impeccable - The perfect cafe ( and I'm fussy! )More

Date of visit: November 2020
Reviewed 30 October 2020 via mobile

Nice coffees and brownie. Clean facilities, hand sanitizers all around. Friendly service. Would recommend.

Date of visit: October 2020
Reviewed 22 September 2020 via mobile

Fantastic! Lovely food, superb coffee, nice atmosphere and really nice staff, would highly recommend

Date of visit: September 2020
Reviewed 12 September 2020 via mobile

Track and Trace and current guidelines obeyed. Delicious coffee. Husband enjoyed a generous portion of Pear Frangipani. I am coeliac and sadly since covid there are no longer GF options. Maid by Marion in same street do have some GF options in the home baking...to takeaway.More

Date of visit: September 2020
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Frequently Asked Questions about Apples for Jam

  • Yes, Apples for Jam offers takeaway services.

  • Yes, Apples for Jam offers delivery services.

  • Yes, Apples for Jam is taking precautions against COVID-19. A full list is available within the "safety precautions" section of this page.

  • Apples for Jam is rated accordingly in the following categories by Tripadvisor travellers:
    • Food: 4.5
    • Service: 4.5
    • Value: 4.5