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) #2,814 of 18,121 Restaurants in London ₹₹ - ₹₹₹ Japanese, Sushi, Asian
38 Lexington Street, London W1F 0LL, England
+44 20 7287 9442
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  • Excellent56%
  • Very good30%
  • Average9%
  • Poor2%
  • Terrible3%
Travellers talk about
“spicy tuna” (30 reviews)
“hand rolls” (28 reviews)
“temaki” (94 reviews)
Closed Now
All hours
Japanese, Sushi, Asian, Vegetarian Friendly
₹₹ - ₹₹₹
38 Lexington Street, London W1F 0LL, England
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Reviews (307)
Traveller rating
Traveller type
Time of year

1 - 10 of 249 reviews

Reviewed 1 week ago

Yoobi is one of the best places in soho for sushi and so reasonably priced. The citrus salmon Temaki is my personal favorite, I could eat it all day. Everything tastes very fresh and every dish tastes amazing. I love the twist it puts on...More

Thank Megan P
Reviewed 1 week ago

Just visited for a take-away lunch. Very welcoming staff! Really nice, friendly people, happy to explain everything. It's nice to have such a warm greeting. The food itself is really tasty and I found it to be quite cheap for sushi.

Thank Londonistania
Reviewed 1 week ago via mobile

Just ordered takeaway from Yoobi and will definitely be doing so again. Sushi tastes full of flavour and very fresh (rare for sushi takeaway in my experience). The tuna temaki was a personal favourite. Recommended.

Thank housie8
Reviewed 18 May 2017

I've passed Yoobi at least a 100 times since it's opening in Soho in April 2012. I've made a number of attempts to visit (sadly its early closing means I'm often arriving just as, or just after they've closed the doors at 21:00 (Monday -...More

Thank AtLondonersLondon
Reviewed 1 May 2017 via mobile

Nice clean cut concept, small menu, but good sushi. Dropped in for a quick bite and really enjoyed it.

Thank es-travler
Reviewed 27 April 2017 via mobile

A friend introduced me to yoobi a few years ago. Since then, I return when I want good sushi at a good price (i.e. want a satisfying meal for £15). I don't usually eat temakis, but these are scrumptious - the brasilian fusion twist to...More

Thank debbierusso
Reviewed 27 April 2017

and the yearning for sushi was overwhelming - it is a bit pricy but the quality is up there. i did order too much but then - hey, i like my food

Thank maja615
Reviewed 31 March 2017

My husband and I stumbled upon Yoobi 4 years ago while we were visiting London for work. Now that we've moved to the UK and have been craving GOOD sushi, Yoobi was the first place we came back to on our recent trip to London....More

Thank Kaitlyn M
Reviewed 27 March 2017 via mobile

I had a great lunch, last time for first time on November 2016,second on march i love these place great service, love the food it is a casual place no reservations just what you might need shopping around and if you have not much time...More

Reviewed 14 March 2017

just left a Bond St exhibition and fancied something healthy and light and we thought sushi but walking along Berwick St didn't know where we were heading then we turned up Lexington St and came across Yoobi which I had seen before but not tried...More

Thank Nick L
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
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Questions & AnswersAsk a question
Hi, Do they take bookings? Many Thanks
16 March 2016|
Answer Show all 2 answers
Response from Alex W | Reviewed this property |
Sorry we were a walk in - was busy though so suggest checking
Improve this listing

Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$ 10 - US$ 24
Lunch, Dinner, After-hours
Restaurant features
Delivery, Takeout, Seating, Waitstaff
Good for
Kids, Child-friendly
Open Hours
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
11:30 - 21:00
Location and Contact Information
  • Address: 38 Lexington Street, London W1F 0LL, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Soho
  • Neighbourhood: Soho
  • Phone Number: +44 20 7287 9442
  • E-mail
Launched in April 2012, Yoobi, London’s first temakeria, takes inspiration from Brazil and pushes the sushi experience in an exciting direction. Freshly made temaki rolls, featuring uniquely developed flavour combinations, are served to eat in or enjoy on the go. A range of creative recipes use the highest quality natural ingredients; from their own rice blend to the finest sustainably-sourced fish and fresh wasabi to locally sourced vegetables. The name is derived from the word ‘yubi’, Japanese for fingers, which reflects the ‘hands on’ nature of Yoobi’s food.
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