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Primrose Bakery

) #71 of 277 Bakeries in London #4,484 of 19,373 Places to Eat in London ₹₹ - ₹₹₹ Cafe, British, Vegetarian Friendly
42 Tavistock Street, London WC2E 7PB, England
+44 20 7836 3638
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  • Excellent43%
  • Very good29%
  • Average14%
  • Poor6%
  • Terrible8%
Travellers talk about
“cupcakes” (95 reviews)
“covent garden” (13 reviews)
Restaurant Hours
Cafe, British, Vegetarian Friendly, Gluten Free Options
₹₹ - ₹₹₹
42 Tavistock Street, London WC2E 7PB, England
All Details
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Reviews (191)
Traveller rating
Traveller type
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1 - 10 of 136 reviews

Reviewed 1 week ago via mobile

Popped in while passing by and was not disappointed. Service with a smile and lovely cakes! Worth a look if in Covent Garden in London

Thank jinman72
Reviewed 2 weeks ago

I really, really wanted my first experience of Primrose Bakery to be incredible. Unfortunately, it was just kind of average. It was relatively early when I arrived & the shop is very cute & quaint (though the sunlight faded books really need changing) The server...More

Thank Samantha T
Reviewed 2 weeks ago

We stopped into this bakery with our kids and we weren't disappointed. The lady that served us was delightful, the coffee was great and the cupcakes were amazing. Thank you

Thank Unicorns a
A TripAdvisor Member
Reviewed 3 weeks ago via mobile

We visited 3 times during our stay and loved all of the cupcakes. The cookie dough and salted caramel were our favorites.

Thank A TripAdvisor Member
Reviewed 3 weeks ago

In London for the weekend and my wife was delighted to pay the primrose bakery a visit in person, ever since we had our daughter a few years ago she became a baking enthusiast and one of The Primrose Bakery's books has been a staple...More

Thank Anthony M
Reviewed 4 weeks ago

I went to Primrose bakery to get cupcakes for a colleagues birthday. The cupcakes looked amazing, really colourful, presented very well. Chose a variety of cupcakes... really had high expectations for £3 per cupcake (roughly). Unfortunately the cakes were generally average. the only one with...More

Thank Selina c
Reviewed 4 weeks ago

I purchased a bit batch of cupcakes (mini and normal size) for my birthday to take in to work, spending £60 and the cakes are really really dry. I am very disappointed as this was quite an expense. I definitely won't be purchasing cake here...More

Thank Alice H
PrimroseB195, General Manager at Primrose Bakery, responded to this reviewResponded 4 weeks ago

Hello Thank you for your review on Primrose Bakery. I am extremely sorry to read about your experience from visiting our store in Covent Garden. We do take all comments and feedback very seriously. Could you please email me directly at primrosehill@primrose-bakery.co.uk so we can...More

Reviewed 4 weeks ago

We gave Primrose Bakery 24 hours to create a cake for a Canada 150 celebration at a tradeshow at Olympia recently. Not only did they create a beautiful maple pecan birthday cake complete with Canadian flags but the service was faultless. Everyone commented how delicious...More

Thank Nicola A
PrimroseB195, Manager at Primrose Bakery, responded to this reviewResponded 4 weeks ago

Hello Thank you so much for taking the time to write such a lovely review! We are so pleased that we could help you with an order and that the cake was enjoyed! We hope we can help with another celebration cake soon. Kind Regards...More

Reviewed 12 June 2017

I brought two cakes to take home with me, was really looking forward to eating them. The cakes were very dry, very disappointing since they were very expensive to buy, over £6 not worth the money. Won't be coming back here in the future.More

Thank missbrowneyes07
PrimroseB195, Manager at Primrose Bakery, responded to this reviewResponded 14 June 2017

Hi There Thank you for taking the time to leave a review. I am sorry to hear you were disappointed with your cupcakes. We take all comments and feedback very seriously and would appreciate if you would contact us on primrosehill@primrose-bakery.co.uk so we can find...More

Reviewed 11 June 2017

Gorgeous cupcakes in the heart of Covent Garden. Excellent value and frosting was to die for. This is a must when in Covent Garden

Thank charlesknight123
Covent Garden
Whether you're headed here to check out the multitude
of shops, theaters, cafes, pubs, and restaurants, or
simply to be among the multitude of people who pass
through this pretty part of town, you'll love soaking
up the festive and historic atmosphere in and around
Covent Garden. Even if you don't have tickets to the
opera or a show at one of the many famous theaters
here, don't be surprised if find yourself captivated
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Nearby Attractions
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Theatre Royal Drury Lane
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.07 km away
Novello Theatre
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Restaurant Details

Rating summary
  • Food
  • Value
Restaurant features
Takeout, Seating
Good for
Kids, Child-friendly
Location and Contact Information
  • Address: 42 Tavistock Street, London WC2E 7PB, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Covent Garden
  • Neighbourhood: Covent Garden
  • Phone Number: +44 20 7836 3638
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