We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Icco Pizza

#965 of 17,868 Restaurants in London
Certificate of Excellence
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
46 Goodge Street, London W1T 4LU, England
+44 20 7580 9688
11:00 - 23:00
Open now
See all hours
Sun - Thu 11:00 - 23:00
Fri - Sat 11:00 - 00:00
More Info
Add Photo Write a Review
Turn Your Opinions into Points!
Turn your opinions into JPMiles
Turn your opinions into PAYBACK Points
*You can enroll in only one programme at a time to earn rewards for reviews.
JPMiles / Payback Arrow

280 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 236: English reviews
London, United Kingdom
Level Contributor
5 reviews
3 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
1 of 5 bubbles Reviewed 5 days ago NEW

Whoever voted so high for this place obviously never had a real pizza! Today at work I was asked to order some pizzas and I told everyone there's no way I'm ordering from any of the well known fast food/[pizza chains.I said I'll get proper pizza. I ordered 6. As many as 6. And guess what? 4 of them are... More 

1 Thank dagnetherebel
Level Contributor
43 reviews
24 restaurant reviews
common_n_restaurant_reviews_1bd8 8 helpful votes
5 of 5 bubbles Reviewed 1 week ago NEW via mobile

Found this place about a year ago. Managed to find it again. REAL coffee and croissant included Super value a great quality. I need to come back to try a pizza. May be lunch time.

Thank Nigel T
Woking, United Kingdom
Level Contributor
71 reviews
64 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

Had walked past a couple of times and always been busy so we thought we'd give it a try. It was a Friday evening and although full, the service is so quick that people are in and out in 20 mins or so! Delicious pizza, great toppings, cheap and a basic concept that works, will definitely go back!

Thank ht227
Level Contributor
33 reviews
28 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

Icco's pizza is made the northern Italian way, thin and large, with crispy crust. Ingredients are very good and you have quite a choice. We wanted to try the vegan pizza, which is very hard to find, and overall was quite good, although we are not big fans of vegan cheese. We must come back and try real mozzarella pizzas.... More 

Thank gE T
Abu Dhabi, United Arab Emirates
Level Contributor
14 reviews
14 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago

This is our "go to" restaurant in London when we're in the mood for pizza. The variety is excellent and the quality of the pizza is amazing. The pizzas always come out piping hot and is usually ready in a few minutes. The seating is a "communal" style seating, so it is not a "private dining" setting.

Thank Hazem A
Level Contributor
24 reviews
12 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
5 of 5 bubbles Reviewed 2 weeks ago via mobile

I just paid less than £7 for a large coffee, croissant and a 12" Margarita! Absolutely amazing value and it was a traditional hand made pizza that was delicious! I called my mother I was that shocked! Amazing! Always go visit any time your in London. 5* food!

Thank Jacob B
Durham, United Kingdom
Level Contributor
80 reviews
48 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
3 of 5 bubbles Reviewed 3 weeks ago

shared a pizza for lunch with friend - about the same price as a sandwich - so reasonable. It was busy but we got a table, service was good. Pizza itself was a little greasy, but kept us going.

Thank Francis R
Level Contributor
26 reviews
12 restaurant reviews
common_n_restaurant_reviews_1bd8 16 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago via mobile

Went for lunch. Excellent value. Very nice thin slice pizza. Loud, happy sort of a no frills place. Plus, as an interesting side note, sat close to Susan Saradon (who came in by herself).

Thank lostinchina99
Level Contributor
72 reviews
42 restaurant reviews
common_n_restaurant_reviews_1bd8 23 helpful votes
4 of 5 bubbles Reviewed 4 weeks ago via mobile

It's hard to find halal food in this area but this delicious place serves great pizza that's also halal with certification. I love the tuna pizza which I've had twice and my husband loved his meaty pizza. We haven't tried the smoothies yet

Thank musaafirahZee
Vienna, Austria
Level Contributor
30 reviews
15 restaurant reviews
common_n_restaurant_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 7 January 2017

Icco is definitely worth a trip. Until Lunch, each hot drink, but also each smoothie includes a great, intensely buttered croissant - what a special treat. Their smoothies are made to order and make you feel like you had your fruit and veggie helping for the day and can subsequently indulge in other culinary treats.

Thank WeL0ve2Travel007

Travellers who viewed Icco Pizza also viewed


Been to Icco Pizza? Share your experiences!

Turn Your Opinions into Points!
Turn your opinions into JPMiles
Turn your opinions into PAYBACK Points
*You can enroll in only one programme at a time to earn rewards for reviews.
JPMiles / Payback Arrow
Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4 of 5 bubbles
    4 of 5 bubbles
  • Value
    4.5 of 5 bubbles
    3.5 of 5 bubbles
Average prices
US$ 5 - US$ 12
Italian, Pizza, Fast food, Vegetarian Friendly
Lunch, Dinner, After-hours
Restaurant features
Takeout, Seating, Television, Highchairs Available, Accepts American Express, Accepts Mastercard, Accepts Visa, Wheelchair Accessible
Good for
Child-friendly, Groups, Cheap Eats, Kids
Open Hours
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 00:00
11:00 - 00:00
Location and Contact Information
  • Address: 46 Goodge Street, London W1T 4LU, England
  • Location: Europe  >  United Kingdom (UK)  >  England  >  London>  > Fitzrovia
  • Neighbourhood: Fitzrovia
  • Phone Number: +44 20 7580 9688
ICCo was established in 1999 with a clear concept in mind. High quality, good value pizza made daily with fresh dough on the premises by experienced pizza chefs. We wanted to create a price structure which would appeal to customers who wanted to be able to eat pizzas at anytime of the day or night and didn't want the formality of a typical restaurant. The ambience we wanted to create was casual but highly functional hence the abundance of stainless steel and strong lines. Our main aim remains the same today, a fair price for fresh high quality ingredients with no preservatives or colouring and consistently tasty pizzas.

Everyone who has visited and tasted our food at ICCo always seems to return for more. The feed back we get everyday is great and it seems as if our reputation precedes us. ICCo pizza is spreading everyday through "word of mouth".

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Icco Pizza and other visitors
1 question
Ask a question
Brisbane, Australia
3 months ago

See all questions (1)

Questions? Get answers from Icco Pizza staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?

Staying in Fitzrovia

Neighbourhood Profile
This sophisticated and sociable slice of Central London is a shopper’s paradise, offering the latest fashions, gadgets, and souvenirs. Fitzrovia is conveniently located between the major retail thoroughfares of Regent Street to the west and Tottenham Court Road to the east, with a handful of well connected Tube stations dotted around the area for easy transport. This neighbourhood is a favorite among foodies as well, with an impressive number of quality restaurants, pubs, cafes and food shops vying for your patronage – especially along Charlotte Street and near Goodge Street Station.
Explore this neighbourhood