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I am delighted to be a destination expert for Banff and Banff National Park, and to spend a few volunteer hours per week answering questions on TripAdvisor.
My husband and I both work in businesses that serve residents rather than visitors -- we are not connected with any tourism-oriented business, except by way of being residents of a town whose whole raison d'etre is tourism. However, I love my town and the park, I enjoy our visitors from around the world, and I want to help as many as possible have their trip of a lifetime here in Banff National Park.
The people of other countries have been so kind and welcoming to me when I've been a traveller in their midst -- TA is my way of giving back, however indirectly.