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Inside Facebook

TripAdvisor applies lessons from its other popular apps to new Local Picks restaurant review app

TripAdvisor’s revamped restaurant ratings app Local Picks helps users share where they’ve eaten and find new spots to try. The Facebook app also feeds TripAdvisor valuable data for its social travel site.

TripAdvisor is the No. 10 Facebook app developer according to our AppData tracking service. Five years since launch, its Cities I’ve Visited app still has 330,000 monthly active users — more than eight times as many users as its competitor Where I’ve Been. TripAdvisor’s biggest app, however, is its website integration with 33.2 million MAU. Now we’ll see if the company can find success in the crowded restaurant search and ratings space...