A lot has changed since we went there with our daughters. The basic theme about how the chocolate is made was there with lots of information which one could read about. There was some interactive involvement where one could experience how to tamper the chocolate and a short demonstration of how the chocolate is cast into moulds. There were two film clips on the processing of cocoa beans and how the chocolate is made. Personally, I feel that even the demo of the moulds could be done in a video if Cadbury is trying to cut corners.  At the start of the tour we were given a bar of chocolate each and they were selling bags,  a small purple coloured one and a beige one if we felt like putting a single chocolate in the bag. The other piece of chocolate we had was when we came off the train ride. In the shop at the end if one  purchased £30 and over worth of chocolates one was offered a small toy or a small purple bag or you would have had to buy the large beige bag. Clever marketing in my opinion but the small bag was nowhere large enough to take the over £30 goods. They have the school trips but wonder how much of the Cadbury World experience they have. Feel bad commenting like this but I think the companies thriving on the back of the consumers have some obligation to them by providing decent information.

We loved cadbury world. There was a small dark ride with blasters to shoot ingredients for chocolate. So much free chocolate along with examples of how to make different cadbury treats. An amazing gift shop with reasonable priced items. Learning the history of the company was very interesting and had a nice playground. Very cool 4D experience. Worth it totally reccomend!

We had an absolutely wonderful time at Cadbury World! It was the perfect day out for both my 11-year-old and 5-year-old, who were buzzing with excitement from start to finish. The interactive experiences and fun exhibits kept them engaged, and there was so much to see and do that we hardly had a moment of downtime. Although it was quite busy during our visit, the queuing was well organised and managed, making the wait times reasonable and enjoyable. The staff were friendly and efficient, ensuring everyone had a great experience. One of the highlights was the generous amount of chocolate we received throughout our visit—who doesn’t love free chocolate? It made the experience even sweeter for the kids! Overall, Cadbury World is a delightful destination for families, combining fun, education, and, of course, plenty of chocolate.

I took a trip to Cadbury world for my mother’s birthday and was astounded at the quality of the experience and friendliness of the staff. The rides and the inclusions of history and detail made the Cadbury expedience phenomenal! On top of this, while the shop was busy with long queues I was helped and assisted by Brandon who was incredibly warm, well spoken and friendly. 10/10 would recommend to anyone interested in the rich history

Visiting Cadbury World was a dream come true for my inner chocolate lover. The moment I walked in, the rich scent of chocolate filled the air, setting the tone for a sweet adventure. The journey through the factory was both fun and educational, offering fascinating insights into the history of chocolate and the story of Cadbury. One of the highlights was watching chocolate being made right in front of me—seeing those creamy rivers of chocolate flow was mesmerizing! The interactive exhibits, like the 4D cinema experience and the chance to write your name in chocolate, added a playful touch to the visit. And, of course, the generous samples along the way were a delicious bonus. The staff were friendly and made the experience even more enjoyable. Whether you’re a chocoholic or just looking for a fun family outing, Cadbury World is a treat in every sense.

Kids were eager to go but tickets were not available. However finally got a slot for 4pm, booked and went there. Not up to mark and below than expected. History of Cadbury journey is showed through animated screens and not much impressive. Chocolate making was not good whereas Chocolate tasting is good. . Overall not a preferable choice. To be honest, didn't see some attractive things that can inspire kids and family. Moreover quite expensive too.

I have been there three times and will definitely go again. And again. And again. We bought a multiple attraction ticket. The place is absolutely fantastic. Lots to do and eat. I can't recommend it enough. I do recommend going for multiple attraction ticket. You won't regret it!

I would like to raise a complaint regarding our recent visit to Cadbury World. As a family, we have visited Cadbury World over four times in the past two years using our Merlin Passes and have never encountered any issues regarding accessibility—until today. Today, my husband and I took our grandchildren for another visit, as we usually do. My husband is in a wheelchair, has a speech impairment, and is paralysed in half of his body. Upon having our Merlin Passes scanned, we were asked to provide proof that I am his carer. This was the first time we had ever been asked for such proof. The staff member at the desk made us feel belittled and accused of lying. He stated that he "would not let us in without proof of carer" and explained that "due to cases of people lying in the past, we have had to ask for proof of carer." While I understand the need for certain protocols, the way the situation was handled was completely unacceptable. The staff member shouted at us in front of a large queue, leaving us feeling heavily embarrassed and accused. This incident occurred in front of more than 50 people, and at no point were we asked to stand aside to resolve the issue privately. The man demanded we provide either a blue badge or financial documents proving that I am a carer. Unfortunately, we had left the blue badge on display in the car, as is usually required. Carrying confidential financial documents to a busy public attraction is not practical, and we did not have these on us either. After over five minutes of unnecessary embarrassment, my grandson managed to find a picture of my husband's blue badge on his phone. Although I understand this may be protocol, the manner in which it was handled—intending to embarrass us in front of a busy queue—is unacceptable. My husband’s disability is clearly visible as he is in a wheelchair, and we had already provided documented proof to Nimbus Accessibility when obtaining the Merlin carer pass. As all Merlin carer passes go through this rigorous process, we should not have been subjected to this treatment or made to feel like this at all. Later during our visit, we encountered another accessibility issue at the Cadbury Chocolate Quest ride. This ride has always been wheelchair-accessible during our previous visits, but on this occasion, the wheelchair-accessible cart was broken. While I understand that machinery and rides can occasionally break, this should have been clearly stated on the website beforehand. The website banner currently states, "All of our chocolatey zones are now open! We look forward to welcoming you." However, there is no mention—even on the accessibility page—that the ride is not functioning for wheelchair users. We were offered the chance to ride in a standard car, but this was not possible as my husband is completely unable to walk. While we did enjoy the rest of the attraction, the overall experience was soured by the lack of professionalism and poor handling of accessibility concerns. The staff need to improve their manners and the way they manage such situations to ensure no one else is subjected to the same treatment.

We went a few years ago and I was worried having read the recent reviews whether it would be enjoyable but my children wanted to come again. At the start of the tour each member was given 2 chocolate bars, and a further chocolate bar was given after the ride. This is no different in the amount we were given back in 2021 for those saying you get less. The ride is new, and is where I have docked a mark as it is a laser type ride and one laser on ours was not working. Luckily this was not one of the children's and we thought this was an improvement on the ride they had previously. The kids enjoyed the 4D cinema and the chocolate writing station. We also went to the Santa show which was rather brief, but mine are older and we knew it was a show rather than a meet and greet and photo opportunity which I think some people expected. Here we also got given a chocolate Santa for each child (last time we went it was after Christmas and no extra was given, but it was a panto which did last a bit longer). It was a wet day so didn't get to play in the park which might have made the day a bit longer. In total we were there around 3 hours so it's not a full day experience, which contributed to where I have docked a point as despite using a discount voucher it was still rather expensive for half a day.

I have been so many times before and always enjoyed it and heard they had made some changes so thought I would visit again. My biggest disappointment is that they have closed the cadabra ride which was I loved and replaced it with this pointless ride which was supposed to be immersive but wasn't. The pot of melted chocolate you get is a tiny portion although they were more generous with the toppings. I also missed being able to see into the factory down the corridor even if it was just the packaging area, that was always really interesting.