Golden Rose: the surprise of a 4-star hotel as authentic as its valley The jewel of the Senales Valley: the Golden Rose is a 4-star hotel that has retained the flavor of an old-world inn. Managed by the Grüner family for three generations, the hotel has kept pace with the times without losing its strong historical roots. Here, the warmth of wood lifts the spirit, ancient fabrics come to life in new colors and shapes, tradition reigns yet is continually alive, in utter keeping with the modern world. Past and present in perfect harmony Juval Castle, the ancient fortification that is now home to mountain climbing legend Reinhold Messner, dominates the entrance to the precipitous Val Senales just 30 km west of Merano. The valley ascends towards the glaciers of the Ötztal Alps and the hamlet of Certosa, where the ancient Allerengelberg Cartusian Monastery was located. This is a valley with a strong character, dominated by Alpine landscapes as unique as they are varied. The gamut runs from the verdant pastures of the valley all the way up to Hochjochferner Glacier, from the charm of little villages to the landscapes of high mountains.