we went on a few excursions with round town, the guadalest tour was great, a must see, the caves and coast tour were equally as good and the choc and shop was also a good experience, although beware that entry into the valor factory is actually free as is the market obviously, so we paid 36 euros for this one when we could have got the bus for 3.20 euros each way (2 of us) from benidorm, so we felt that to be a bit of a rip off from round town, otherwise the excursions are good