I bought tickets on a whim because I had a free afternoon during a work trip and was very curious about this attraction. Honestly, the people working there (especially my fellow Jeff Goldblum lover) made it a lot more fun, but the experience as a whole was really much better than I expected. It was cool to see so many artifacts, videos, historical clothing, music, building models - and to get to "ring the bell" at the NYSE. The ride at the end was very similar to Soarin' at Walt Disney World in that, if you're not dead center, the buildings will be almost comically tilted - but ultimately I think it added to the charm. Recommended, especially for first-time visitors.