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Address: Calle Jose Cuervo Labastida #73, Tequila 46400, Mexico
Phone Number:
+52 374 742 6717
Website
Today
09:00 - 20:00
Open now
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Hours:
Sun - Sat 09:00 - 20:00
Recommended length of visit: 1-2 hours
Description:

La Rojena(R) is the distillery of Jose Cuervo(R). We invite you to tour the...

La Rojena(R) is the distillery of Jose Cuervo(R). We invite you to tour the oldest distillery in Latin America, where you will be able to see the tequila production process first-hand, and enjoy our Hacienda, where you can become a tequila expert with a professional tasting, enjoy a delicious margarita, or buy our products at the best prices.

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US$ 85.00*
and up
Viator Exclusive: Jose Cuervo VIP Distillery Tour with Private Tequila Tastings
Why book on Viator?
  • Tour highlights & full itinerary
  • Easy online booking
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TripAdvisor Reviewer Highlights

Read all 579 reviews
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  • 125
    Excellent
  • 48
    Very good
  • 10
    Average
  • 5
    Poor
  • 2
    Terrible
small and packed...but it's worth it

I was part of the Jose Cuervo Express tour and visited La Rojena factory last week. I really liked it and definitely recommend to pay a visit if you are in Tequila. However, I... read more

5 of 5 bubblesReviewed yesterday
tjmsjmv
,
Monterrey, Mexico
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579 Reviews from our TripAdvisor Community

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Showing 190: English reviews
Monterrey, Mexico
Level Contributor
13 reviews
common_n_attraction_reviews_1bd8 4 helpful votes
5 of 5 bubbles Reviewed yesterday NEW

I was part of the Jose Cuervo Express tour and visited La Rojena factory last week. I really liked it and definitely recommend to pay a visit if you are in Tequila. However, I found the group size visiting the facilities that particular day was very large. I mean, the tour is organised in a way to break down the... More 

Helpful?
Thank tjmsjmv
Huntsville, Canada
Level Contributor
45 reviews
18 attraction reviews
common_n_attraction_reviews_1bd8 28 helpful votes
4 of 5 bubbles Reviewed 2 weeks ago

Having over 50 tequila's in my collection, we drove 5 hours to the promised land from PV. Stayed at the Hotel Solar de Las Animas - which was perfect! This tour was very interesting and I learned a lot. Don't care for any of their tequilas but the process, although obviously massively commercial, is still based on the old ways.... More 

Helpful?
Thank Ross C
MundoCuervo, Director General at La Rojena, responded to this review

Dear Ross, Thank you for taking the time to write about your experience and your visit, we really apreciate your opinion. Looking forward to see you soon. More 

Monterrey, Mexico
Level Contributor
315 reviews
51 attraction reviews
common_n_attraction_reviews_1bd8 59 helpful votes
5 of 5 bubbles Reviewed 30 December 2016 via mobile

This place has the best tour for Tequila at the Casa Cuervo factory, a must when in town! Very well organized and includes some Tequila testing. The building is beautiful!

Helpful?
Thank Homero V
MundoCuervo, Director General at La Rojena, responded to this review

Dear Homero V, Thank you for your visit, we really apreciate your opinion. Looking forward to see you soon. More 

Hue, Vietnam
Level Contributor
72 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 19 helpful votes
5 of 5 bubbles Reviewed 19 December 2016 via mobile

It was an Adult Tequila Disneyland. We took the cheap, "blue" tour at roughly 12 dollars. There were different tours for different budgets or preferences, from " factory tour and Tequila tasting" to a full-on tour of the factory AND agave fields to a tour on the José Cuervo Express. The blue tour included three or four tastings, from the... More 

Helpful?
3 Thank AsianTravellina
MundoCuervo, Director General at La Rojena, responded to this review

Dear Asian Travellina, Thank you for taking the time to write about your experience. It is a pleasure for us to show you what Tequila has to offer and it is such great news that you enjoy it. We hope to have you very soon! More 

Boulder, Colorado, United States
Level Contributor
9 reviews
3 attraction reviews
5 of 5 bubbles Reviewed 13 December 2016 via mobile

We took a side trip from Guadalajara to Tequila to visit theJose Cuervo distillery. We signed up for the Jose Cuervo level tour which is one step above the basic tour. I knew tequila comes from the agave plant but didn't know that it is processed from that gigantic pineapple looking root ball. We were shown the step by step... More 

Helpful?
Thank ThelmaKelly
MundoCuervo, Director General at La Rojena, responded to this review

Dear ThelmaKelly, Thank you for taking the time to write about your experience. It is a pleasure for us to show you what Tequila has to offer and it is such great news that you enjoy it. We hope to have you very soon! More 

Lethbridge, Canada
Level Contributor
19 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 11 December 2016 via mobile

Enjoyed the tour, guide was great. Did the tasting upgrade and learned more about the variations of Tequila.

Helpful?
Thank MamaPenniket
MundoCuervo, Director General at La Rojena, responded to this review

DearMamaPenniket, Thanks for visiting us, it's an honor to show everything about tequila. See you soon! More 

Level Contributor
45 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
5 of 5 bubbles Reviewed 10 December 2016 via mobile

Great tour in tequila people are friendly and the tour very well designed. We have enjoyed the whole process on how the tequila is made

Helpful?
Thank Rafael C
MundoCuervo, Director General at La Rojena, responded to this review

Dear Rafael C , Thank you for your visit, we really apreciate your opinion. Looking forward to see you soon. More 

Reykjavik, Iceland
Level Contributor
133 reviews
73 attraction reviews
common_n_attraction_reviews_1bd8 28 helpful votes
4 of 5 bubbles Reviewed 29 November 2016

This is a very good option to get to know the history of Tequila (both the town and the drink), get to know the process to create it, have a couple taste samples, and get yourself some memorabilia at the end. Fully recommended.

Helpful?
Thank Ugo C
MundoCuervo, Gerente at La Rojena, responded to this review

Dear Ugo C, Thank you very for taking the time to write about your experience. It is a pleasure for us to show you what Tequila has to offer and it is such great news that you enjoy it. We hope to have you very soon! Best regards, More 

Mexico City, Mexico
Level Contributor
10 reviews
5 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed 22 November 2016

The town and the beverage for which it is known have been produced here for generations. The tour is both fun and informative. The gift-shop has nice souvenirs and great tequila for those enthusiast of fine spirits. I recommend you taste the "piña" (heart of the agave plant) that has been slowly cooked to be processed later, as well as... More 

Helpful?
Thank recua
Glasgow, United Kingdom
Level Contributor
13 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 2 November 2016

Visited Jose Cuervo during our recent visit to Mexico We were privileged to have Carlos as our Tour Guide. Only two of us and we were made to feel vary special. The tour itself was an entry into Tequila heaven. Instead of tossing back we were romanced to sip and pleasure each blend of Tequila being tasted. As a Tour... More 

Helpful?
Thank Jean B

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