AURA
Speciality & Gift Shops
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9:00 AM - 9:00 PM
Monday
9:00 AM - 9:00 PM
Tuesday
9:00 AM - 9:00 PM
Wednesday
9:00 AM - 9:00 PM
Thursday
9:00 AM - 9:00 PM
Friday
9:00 AM - 9:00 PM
Saturday
9:00 AM - 9:00 PM
Sunday
9:00 AM - 9:00 PM
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About
‘AURA’ is a sea-facing store on the promenade in Puducherry. The outlet showcases some of the finest, handpicked merchandise created in Sri Aurobindo Ashram, Auroville, Sri Aurobindo Society and a selection of the best available from artisans all over India. AURA also has a Travel facilitation desk, a Cafe and a Event space.
Suggested duration
2-3 hours
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions

4.0
13 reviews
Excellent
6
Very good
4
Average
3
Poor
0
Terrible
0

M. Passi
Chennai District, India9 contributions
well located, well done store with beautiful ceramic crockery and chimes. Great place to buy books, perfumes, oils etc too. we alos picked some lovely handmade stoles. Excellent staff - knowledgable and helpful
Written 4 July 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

DS67India
Mumbai, India100 contributions
The shop is great but I had a bitten experience - I ordered for a Raspberry Tart and a glass item was in the tart which I showed to the local people at the cafe and they to were shocked and tried their best to convince me to make complaint.
Written 8 March 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Dear Sir, I first want to apologize for the incident you have incurred in Auracafe. Actually i traced back the "glass" back to our bakery,is was a piece of plastic that broke from our mixie,having said that and being a terrible thing to happen is beyond our control. I was informed intermediately from my staff there and i tried to do the pertinent,but you were already gone and did not wanted to discuss with anyone or accept the bill on the house. Again sorry about it and glad you had a good experience at Aurashoppe .
Written 13 March 2020
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.

itinerarirasta
Kolkata District, India144 contributions
This is a good place for a trailer; meaning you get an overall idea of what the Ashram shops offer. But better to take their advice on what interests you particularly - the incense, or the papercraft, or the clothes - and head to the specialist ashram shops. Prices are the same, by the way, anywhere.
Written 8 January 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Shyli
Toronto, Canada24 contributions
Friends
This store is located along the Promenade and we hopped in several times. It's a nice place to buy souvenirs like handicraft bags, purses, Tops for ladies and fancy items. Price is on the high range , foreign tourists found the place good. It belongs to Auroville.
Written 13 November 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

kaabhishek
Hyderabad57 contributions
Family
A clean shops, which sells arts or crafts. Its on the beach road and would love the items on the shelf
Written 3 June 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

NLB
Union Territory of Pondicherry, India385 contributions
Friends
The shop is the place one enters, but there are always interesting events happening in the hall downstairs.
The bakery is not well stocked, though.
Written 12 February 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

mrinalinibatra
New Delhi, India46 contributions
Family
It is a nice store where one can buy local perfumes, handicrafts etc. Has a nice cafe attached to it. On the beach literally
Written 29 January 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

monica
New Delhi, India333 contributions
Friends
Every product here has a story.

If you meet the lady behind the creation of the store, Vivechana, you would know the passion with which she's picked each product.

Artificial flower lamp? Do you know that only one such exists in the world for it's handmade with love by a local who took 3 months for it?
Wooden toys? Do you know that local artisans made these traditional Tamil toys?

Spend some time here, talk to Vivechana and come back educated! For that is the chief goal for Vivechana who loves to talk about the origin and development of the products. Her aim is to develop local talent and give it a place.

I find that this store is not for an average tourist. It's for those niche visitors looking for something exclusive...products rich with indigenous soulful stories.

Yes...it's pricey but priceless when you realise what goes behind creation of the products. And how well the workers are paid.

When you buy from Aura, you sustain local talent and environment!

I love it!
Written 20 January 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

xplorer_dude
India150 contributions
Friends
Get some ice-cream from Aura and take a walk or sit at the beach to get the best experience of the waves :)
Written 23 October 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

_divya181
New Delhi, India9 contributions
Solo
a little over priced you can get the stuff locally also but if you want to do awat with the haggling and street shopping you can get some good stuff here
Written 31 August 2018
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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AURA (Pondicherry) - All You Need to Know BEFORE You Go

Frequently Asked Questions about AURA

AURA is open:
  • Sun - Sat 9:00 AM - 9:00 PM


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