We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

NOC Gatlinburg

1138 Parkway, Gatlinburg, TN 37738-3108
+1 865-277-8209
Review Highlights
Awesome White Water Rafting

We rafted the Upper Pigeon and had a great time on 8/12/17. We had our 20 and 21 year old grandkids... read more

Reviewed 2 days ago
Arcadia, Florida
Very Cool Store

Outdoor enthusiasts beware: so much cool stuff you might eat bologna sandwiches the rest of your... read more

Reviewed 2 weeks ago
Lexington, Kentucky
via mobile
Read all 264 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
NOC’s 18,000 square-foot flagship store sits at the downtown Gatlinburg entrance to Great Smoky Mountains National Park. NOC Gatlinburg carries everything necessary to enjoy excursions into the Smokies including our signature “gifts, gear and guidance.” The in-store shopping experience is unique and fun, boasting a swinging rope bridge, a kid-friendly bear cave and a giant fireplace for warming up on cool days. We also help guests plan and book whitewater rafting and other guided Smokies outdoor adventures in-store.
  • Excellent74%
  • Very good20%
  • Average3%
  • Poor2%
  • Terrible1%
Travellers talk about
Open Now
All hours
Hours Today: 10:00 - 19:00
Suggested Duration: 1-2 hours
1138 Parkway, Gatlinburg, TN 37738-3108
+1 865-277-8209
Write a Review
Turn Your Opinions into Points!
Turn your opinions into JPMiles
Turn your opinions into PAYBACK Points
*You can enroll in only one programme at a time to earn rewards for reviews.
JPMiles / Payback Arrow
JPMiles / Payback Arrow
Reviews (264)
Traveller rating
Traveller type
Time of year

1 - 10 of 264 reviews

Reviewed 2 days ago

We rafted the Upper Pigeon and had a great time on 8/12/17. We had our 20 and 21 year old grandkids with us and did the 2:00pm trip. Planned on going on the 4:30pm when we returned but it was full. We had such a...More

Thank SE1020
Reviewed 2 weeks ago via mobile

Outdoor enthusiasts beware: so much cool stuff you might eat bologna sandwiches the rest of your trip. Great selection of outdoor wear, hiking shoes, water shoes, ENO hammocks, backpacks, all camping accessories, etc. You must go. Can't say enough good things about it.

Thank carter414
Reviewed 3 weeks ago via mobile

We actually went down the river at 2pm and 430pm we loved it so much. Anna was our guide she was awesome. Everyone with the company was very accommodating and so nice. Safe professional and so enjoyable. We will be back.

Thank 123Robbie
Reviewed 3 weeks ago via mobile

We have booked our NOC Whitewater rafting from here and staff was v helpful to guide us in regards with all our queries.. we also bought some shoes and accessories from here had looked all over on Gatlinburg and we finally got what we wanted...More

Thank Tanushka S
Reviewed 4 weeks ago

I stop in here each trip to the Smokies just to stock up on potato chips. They are ONE of the few places that I have found that carry these tasty chips. I am not a camper or much of an outdoors-woman, so I don't...More

Thank daisyferret1
Reviewed 4 weeks ago via mobile

This is a great place for nice gear. They have just about anything you need for a day on the trail or river.

Thank Tchowell
Reviewed 4 weeks ago via mobile

This place NEVER disappoints! From state of the art gear to staff that is experienced and most professional, this place is a go to for anything needed outdoor. Their staff includes expertise rarely found in a retail store. Their large and diverse inventory is amazing....More

Reviewed 11 July 2017 via mobile

Great trip. Very good price. Highly recommend them. Can't wait to come back and do it again next year.

Thank TravisReider
Reviewed 6 July 2017 via mobile

Great company to do whitewater rafting with. Our family really enjoyed it. The staff was super freindly and Billie our guide was awesome. Would go with them again in a heartbeat.

Thank Ben W
Reviewed 1 July 2017

Excellent customer service and a large variety of everything you could possibly need for outdoor activities

Thank myayers
Nearby Restaurants
Crocketts Breakfast Camp
3,094 reviews
.13 km away
Big Daddy's Pizzeria
1,018 reviews
.29 km away
Log Cabin Pancake House
2,596 reviews
.44 km away
Cherokee Grill
2,995 reviews
.22 km away
Nearby Attractions
Sugarland Cellars Winery
1,128 reviews
.05 km away
Gatlinburg Trail
397 reviews
.16 km away
Hollywood Star Cars Museum
1,075 reviews
.52 km away
Ober Gatlinburg Amusement Park & Ski Area
6,206 reviews
.27 km away
Ask a question
Questions & Answers
Senallure R
1 August 2015|
AnswerShow all 5 answers
Response from Marla N | Reviewed this property |
Absolutely not! The guide was wonderful and fully in control. This is the third rafting trip I have been on and feel that the staff is the best! No one fell out of the raft on our trip, but they prepare for what to do just... More