United States
Michigan (MI)
Frankenmuth
Places to visit in Frankenmuth
Bronner's Christmas Wonderland

Bronner's Christmas Wonderland, Frankenmuth: Hours, Address, Bronner's Christmas Wonderland Reviews: 4.5/5

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Bronner's Christmas Wonderland

See all things to do
See all things to do
Bronner's Christmas Wonderland
4.5
3,258
#1 of 27 Shopping in Frankenmuth
Speciality & Gift Shops
9:00 AM - 5:30 PM
Monday
9:00 AM - 5:30 PM
Tuesday
9:00 AM - 5:30 PM
Wednesday
9:00 AM - 5:30 PM
Thursday
9:00 AM - 5:30 PM
Friday
9:00 AM - 7:00 PM
Saturday
9:00 AM - 7:00 PM
Sunday
12:00 PM - 5:30 PM
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About
**June 1 thru June 30 Store hours: Mon-Thurs 9am-5:30pm. Fri & Sat 9-7. Sun 12-5:30pm.** Bronner's is a shopper's dream for Christmas lovers of all ages with 1.5 football fields of ornaments, lights, collectibles, trees, nativities etc. Store and Silent Night Chapel open year-round. No admission fee. Christmas Lane lights shine nightly. The world's largest Christmas store is a photographer's delight. Snack area available for light refreshments. Wheelchairs and strollers available. Service animals welcome (sorry, no other pets due to health department regulations). Free Wi-Fi. CLOSED Jan. 1st, Easter, US Thanksgiving & Christmas. Bronner's closes at 4 pm Dec 24 & 31, and 12-3 pm Good Friday.
Suggested duration
1-2 hours
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15 within 5 kms
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65
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Popular mentions
4.5
3,258 reviews
Excellent
2,400
Very good
641
Average
160
Poor
33
Terrible
24
landshark36629
Roselle, IL53 contributions
Winter Wonderland
May 2021 • Couples
We enjoyed this very much as we both love Christmas. You need to wear comfortable shoes as this place is huge. Their staff is very friendly and helpful. The best is at night when all lit up , it will make you feel like watching a Christmas movie anytime of the year.
Written 11 June 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Debbie B
Eau Claire, MI26 contributions
WOW!
May 2021 • Friends
If you’ve never heard of Bronners, you must live in a cave. Largest Christmas store ever! This was unbelievable! This was my first visit and it was truly amazing! They had every kind of Christmas decoration you can imagine. It was clean, and easy to navigate. If you’re in the area, I highly recommend stopping in. Plan to spend some time, because there is so much to see!
Written 23 May 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you, DebbieB197, for this wonderful review and recommendation! I am so happy to hear that you had an amazing time visiting Bronner's. This may have been your first, but we surely hope it is not the last! :)
Written 25 May 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
cathy k
25 contributions
Don't miss
May 2021 • Friends
Just don't miss going here. They have any kind of ornament you would want. Plus any type of decoration. The staff is super nice and very helpful. I would really like to see more in the way of made in the USA. Also, in the world section, more ornaments should be made in the countries they come from. The prices are reasonable.
Written 18 May 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you, 743cathyk, for this kind review and recommendation! We make a concerted effort to find and work with ornament manufacturers in the United States. Unfortunately, very few glass ornaments are produced in the USA. Of the few that are produced here, most are of the hand-crafted type and not produced in the large volumes we need. If you are aware of any U.S. glass ornament sources we do not already buy from, please let us know. Thank you!
Written 25 May 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
American Eskimo
2,644 contributions
Bronner’s is the World’s Largest Christmas Store!
May 2021 • Couples
Monstrous selection of what seems to be acres of Christmas gifts from inexpensive ornaments to heirloom quality displays. Bronner’s is certainly a Must See when in the Frankenmuth area.
Written 10 May 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
DannoActon, thank you for taking the time to leave this kind review and for sharing your wonderful pictures! Glad to hear you enjoyed our large, varied selection of items (just over 50,000, including 8,000 styles of ornaments) in our 2.2 acres of salesroom space. Not only is there a lot to see inside the store but don't forget about outside. Every evening at dusk until midnight Bronner's ½-mile Christmas Lane is illuminated with over 100,000 lights. Amazing view that will definitely get anyone in the Christmas spirit! Hope you can come back and see us again!
Written 11 May 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
David C
1 contribution
Merchandise was beautiful employees need to be friendly
Apr 2021 • Couples
Was excited about seeing this store beautiful merchandise but two employees that we encountered and asked each a question were very rude surprised us asked if they had any more Christmas tree stars and she replied no you know that it's not Christmas another was getting a bulb signed too bad
Written 11 April 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you for taking the time to leave this review, davidcM5381YK. I am sorry to hear that you were treated unkindly, and I passed your review onto management. If you are looking for a bigger selection of tree toppers, our new stock doesn't start to come in until mid-Summer. If you would like to see more options, we recommend coming in September or October. Not only is most of our stock in by then but the crowds are still down. We sure hope you will visit us again and give us another chance to provide you with excellent customer service throughout the entire store.
Written 14 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
John L
6 contributions
Bronner's Great Selection Resembling a Wholesale Store
Apr 2021
I don't know where to start. After several years about hearing of Bronner's Christmas Wonderland, my wife and I with another couple decided to take a trip to Frankenmuth MI. Thinking that Bronner's was going to be a fabulous place to shop for some wonderful Christmas decorations. Also with them saying it was the largest Christmas shop, the expectations were high. The overall experience was just average for a shopping trip. The store has many items from ornaments, nativity sets, Christmas trees, and some outdoor decorations.

The store is overwhelming when it comes to ornaments. If you are looking for a specific type of ornament, you will find it in their enormous selection. With that being said you can save on the cost of a trip by looking for the ornament that you would like on-line and save the additional cost of a trip. It would be better to spend cost on shipping than gas, hotel, and food. They have numerous artificial trees which have top end prices. You can find some window decor and some oversized decorations throughout the store. Once again, you may be better served by buying them on-line. Though it is good to see what you may be buying.

One of the neat things is the outside decorations of the store. At night it looks like they are decorated for Christmas no matter what time of year you visit there. This is better than average on selection of ornaments, but, just average if you are expecting a store that would WOW you past selection. I'm sure if you are in the months of Christmas, you would have more of a holiday spirit approach to the store and I can see where it would be packed with customers getting their last minute decorations in order.
Written 11 April 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you, johnIT5635QB, for taking the time to leave this store review! We may not have wowed you inside the store, but the outside sounds like it did the job. Every evening at dusk until midnight Bronner's ½-mile Christmas Lane is illuminated with over 100,000 lights. An amazing view that will definitely get anyone in the Christmas spirit! For those that can not travel to our CHRISTmas Wonderland to see the 50,000 plus items we carry, they can see a small fraction online or call your customer service department.
Written 13 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Angelia W
Bitely, MI46 contributions
Special Family Tradition
Apr 2021 • Family
I absolutely love going during the holiday season but this time it was spring and it was even better. We arrived at opening. It was a Thursday morning and so nice because the store was empty. I could have spent hours there. The selection is endless and sometimes overwhelming. They also had other holiday decorations too. It is definitely a must do bucket list item.
Written 5 April 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Angelia W, thank you for your kind review and recommendation! We are very honored to be a part of your special family tradition! Maybe you can come twice a year now. ;)
Written 6 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
PurdueGirl84
Sunny Isles Beach, FL186 contributions
Who doesn't love Christmas 365?
Mar 2021 • Family
You can find an ornament for just about anything you can imagine! Plus a huge assortment of nativity sets, trees, and other decorations. I recommend starting on the south end and slowly meandering thru every section. Prices aren't cheap, but there is something for every budget. Don't forget to look up at the large scale decorations! I recommend driving thru the parking lot at night to see the beautiful light displays.
Written 5 April 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you, PurdueGirl84, for this wonderful review and recommendation! We are so happy that you are able to visit our store and take in the Christmas joy. With over 50,000 items, including 8,000 styles of ornaments, in our 2.2 acres of salesroom space, we sure hope to have everyone's Christmas needs covered.
Written 6 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Brian C
1 contribution
An amazing place
Mar 2021 • Family
What a beautiful place I wish I lived closer so I could go more often my family and I loved it we will be back
Written 1 April 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thank you, briancI4377IE, for taking a moment to leave this kind review! Glad to hear that you and your family had such a great time while visiting our store, and we look forward to your return! :)
Written 6 April 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
GYP
Boston, MA441 contributions
Disappointing
Mar 2021
Too much stuff from China... disappointing... we walked the entire shop wanted to buy but everything we likes was made in china and we are refining from buying from China ...buy American
Written 28 March 2021
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC.
Bronner's C
Thanks for taking the time to leave us a review, maria c. I am very sorry to hear that during your visit you only saw ornaments made in China and were disappointed in our selection. We make a concerted effort to find and work with ornament manufacturers in the United States. Unfortunately, very few glass ornaments are produced in the USA. Of the few that are produced here, most are of the hand-crafted type and not produced in the large volumes we need. We do have a world section in the store that has ornaments made in Italy, Germany, Poland etc. If you are aware of any U.S. glass ornament sources we do not already buy from, please let us know. Thank you!
Written 30 March 2021
This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Frequently Asked Questions about Bronner's Christmas Wonderland
Bronner's Christmas Wonderland is open:
  • Sun - Sun 12:00 PM - 5:30 PM
  • Mon - Thu 9:00 AM - 5:30 PM
  • Fri - Sat 9:00 AM - 7:00 PM
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