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SAB World of Beer

15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900
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US$ 247.42*
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (53 reviews)
“beer making” (16 reviews)
“brewing process” (14 reviews)
Closed Now
All hours
Hours Today: 10:00 AM - 5:00 PM
Suggested Duration: 1-2 hours
LOCATION
15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
CONTACT
Website
+27 11 836 4900
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Reviews (483)
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"beer tasting"
in 53 reviews
"beer making"
in 16 reviews
"brewing process"
in 14 reviews
"tap room"
in 11 reviews
"brewery tour"
in 10 reviews
"pub lunch"
in 9 reviews
"love beer"
in 7 reviews
"milk stout"
in 6 reviews
"beer experience"
in 5 reviews
"fun tour"
in 5 reviews
"tour takes"
in 7 reviews
"overseas visitors"
in 5 reviews
"red bus"
in 5 reviews
"world class"
in 7 reviews
"south africa"
in 12 reviews
"castle"
in 18 reviews
"breweries"
in 9 reviews
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91 - 100 of 424 reviews

Reviewed 1 November 2016

A must do activity for beer lovers!! The beer-tour, which demonstrates how the beer is made and then taste of various beers of Castle, is simply amazing!! And this place is covered under Red Bus city tour!!

Thank jigneshad
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 2 November 2016

Dear jigneshad Many thanks for posting your review on TripAdvisor. We are pleased that you had an enjoyable Tour and Tasting and hope that your experience gives you a new appreciation og Beer. We hope to welcome you back in the future Regards Tony

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Reviewed 29 October 2016 via mobile

Excellent experience. Our guide Ntokozo was outstanding. Knowledgeable and friendly with a good sense of humor. The attention to detail throughout the tour and all the exhibits is really good. Will definitely go back

Thank Werner B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 1 November 2016

Dear Werner B We appreciate the review that you posted on TripAdvisor and are pleased that you enjoyed your experience. I will ensure that Ntokoza is informed of your satisfaction. Regards Tony

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Reviewed 22 October 2016 via mobile

We just made the last tour from the Red Bus, so there were only us two. Intersesting tour telling us the history of beer and the process. You dont tour the actual brewing process but its still good with tasting if old and two vouchers...More

Thank Andy S
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 24 October 2016

Dear Andy S Many thanks for posting your review on TripAdvisor. It's a pity that you did not have the time to enjoy our food and further hospitality, including the Beer Tasting package - maybe next time. We hope to welcome you back to the...More

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Reviewed 21 October 2016

I took a couple here from The Netherlands, it was a good activity for a rainy day. Very informative and enjoyable.

Thank Lemorne72
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 24 October 2016

Dear Lemorne72 Many thanks for your review, posted on TripAdvisor. I am pleased that you enjoyed your experience and we hope to see you again, in the future Regards Tony

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Reviewed 20 October 2016

I've enjoy each and every moment! The food was enough and were delicious. The place was clean and tidy enough. The bar men and the waiters we friendly and had an excellent service! Well done keep it up! The cloths that were sold was very...More

Review collected in partnership with this attraction
Thank makhosinidlamini
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 21 October 2016

Dear makhosinidlamini We are pleased that you enjoyed your experience at the World of Beer. I will pass your comments on to the Staff concerned and thank you for your kind comments Regards Tony

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Reviewed 19 October 2016 via mobile

One if the stop overs on the Red Hop On/Off bus was SAB World of beers. For a nominal fee, every hour, they have a nicely guided tour, explaining in Videos and posters the creation and history of beers, Ethiopia to present day. Each person...More

Thank Captivaboy
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 21 October 2016

Dear Captivaboy Many thanks for posting your positive comments on TripAdvisor. We appreciate your positive comments and hope to welcome you back in the future Regards Tony

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Reviewed 19 October 2016

Took a tour to SAB. This was a very nice experience as we walked around the whole area and there was someone who was explaining to us while we walking around. Inside there is a place where the make home made beer. they showed us...More

Thank 104tmm
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 21 October 2016

Dear 104tmm Many thanks for taking the time and trouble to post your comments on TripAdvisor. I appreciate your feedback and we hope you will return in the future Regards Tony

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Reviewed 18 October 2016

We recently went on a school tour and visited SAB World of Beer. It was interesting, informative and the students enjoyed the tour, even if they could not taste the beer. LOL

Thank rochelle3103
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 19 October 2016

Dear rochelle3103 Many thanks for posting your review on TripAdvisor. I am pleased that the Tour was enjoyed by the learners and that they learned about the History of Beer in the World. We hope to welcome you back in the future Regards Tony

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Reviewed 18 October 2016

We visited the facility with friends from out of town. the whole tour, tasting and then official 'beer taste" session was really good. our friends were blown away with the concept and experience. after the tour there was more beer for tasting and a very...More

Thank shaunw120
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 19 October 2016

Dear shaunw120 Many thanks for your review on TripAdvisor. I am pleased that you had an enjoyable Tour and Tasting, as well as a good meal in the Tap Room. We hope to welcome you back to the World of Beer in the future Regards...More

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Reviewed 18 October 2016

Very good specials on meat and you get all the different beers that Sab offers easy secure parking and you can sit outside on the stoep as well

Thank Ockie V
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 19 October 2016

Dear Ockie V Many thanks for posting your review on TripAdvisor. I am pleased that you enjoyed your time and we hope to welcome you back in the future Kind regards Tony

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
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Questions & Answers
smrgeog
2 March 2016|
Answer
Response from Tony_Rubin | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
0
Votes
lizatjie
14 July 2015|
AnswerShow all 7 answers
Response from Tony_Rubin | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
0
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lizatjie
14 July 2015|
Answer
Response from Tony_Rubin | Property representative |
Hi lizatjie, our Tours operate 7 days per week, departing hourly from 10h00 to 16h00. We look forward to welcoming you to The World of Beer soon. Regards Tony
0
Votes
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