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SAB World of Beer

Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
+27 11 836 4900
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent53%
  • Very good36%
  • Average9%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (55 reviews)
“beer making” (19 reviews)
“brewing process” (16 reviews)
Closed Now
Hours
Hours Today: 10:00 AM - 4:00 PM
Suggested Duration: 1-2 hours
LOCATION
Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
CONTACT
Website
+27 11 836 4900
Ways to Experience SAB World of Beer
from US$ 43.50
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from US$ 55.00
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from US$ 13.90
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JPMiles / Payback Arrow
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JPMiles / Payback Arrow
Reviews (512)
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"beer tasting"
in 55 reviews
"beer making"
in 19 reviews
"brewing process"
in 16 reviews
"brewery tour"
in 10 reviews
"free glass"
in 7 reviews
"love beer"
in 7 reviews
"milk stout"
in 6 reviews
"beer experience"
in 5 reviews
"fun tour"
in 5 reviews
"tour takes"
in 7 reviews
"world class"
in 7 reviews
"south africa"
in 11 reviews
"history"
in 118 reviews
"sorghum"
in 9 reviews
"souvenir"
in 7 reviews
"jhb"
in 15 reviews
"rand"
in 9 reviews
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1 - 10 of 448 reviews

Reviewed 1 week ago via mobile

I would highly recommend the SAB tour!!! It was so well done and so informative! As an adult and even the kids, we learnt so much and just had a great time. However, have your beers and then leave. The restaurant part was really lacking....More

Thank Bronzie123
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

Combining history, food and drinks together. Take the tour and then sit pack in the pub and enjoy some drinks with some snack baskets whilst watching the rugby!More

1  Thank Marsbrat
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 1 week ago

Dear Marsbrat Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience and enjoyed the different offerings we have. I hope you enjoyed the rest of your visit in Jozi. Looking forward...More

Report response as inappropriate
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Reviewed 1 week ago

I did this tour twice and will definitely take new people there and enjoy it myself again. Its a great outing. Its very interesting and you get to taste and take your glass home as a souvenir.More

Thank Roja K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 1 week ago

Dear Roja K Thank you very much for taking time to send us a review. I am pleased to hear that you always have an amazing experience every time you visit us and thrilled to hear that you new people to enjoy the different offerings...More

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Reviewed 3 weeks ago via mobile

5 star tour but unfortunately the food was not that good. Michael was a great tour guide and answered all our questions but his team let us down by serving overcooked beer battered fish at the Restaurant. Too chewy to even eat. At least we...More

Thank Lorraine J
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 1 week ago

Dear Lorraine J Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience on the tour route and enjoyed the drinks, very disappointed with the quality of food that was served. I...More

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Reviewed 4 weeks ago via mobile

TK made our visit informational and fun!! The staff was friendly and welcoming!!! Definite suggestion for others!!!More

Thank Julia M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 1 week ago

Dear Julia M Thank you very much for taking time to send us a review. I am pleased to hear that TK gave you an amazing experience and enjoyed the different offerings we have. I hope you enjoyed the rest of your visit in Jozi....More

Report response as inappropriate
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Reviewed 4 weeks ago via mobile

We had a great time at SBS the tour was great along with the tasting and bar after our guide was brilliant and was really informative and helpful he has a tough job we can’t remember his name we had to much alcohol to remember....More

Thank Bucksbunch
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 1 week ago

Dear Bucksbunch Thank you very much for taking time to send us a review. I am pleased to hear that you had a brilliant guide that ensured that you had an amazing experience and enjoyed the different offerings we have. I hope you enjoyed the...More

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Reviewed 12 July 2018

We were touring on the on again off again bus and stopped here to relax. We did the tasting room cause we also wanted lunch and for a small price you get to taste two beers. The tasting is not a taste. It's a full...More

Thank Hobbesey
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Hobbesey Thank you very much for taking time to send us a review. I am pleased to hear that you had a good time, I hope next time you will have more time to spend with us, glad you enjoyed the complimentary beers at...More

Report response as inappropriate
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Reviewed 5 July 2018

We had a lovely time at the SAB World of beer. We found the tour very interesting and enjoyed tasting all the different things they had to offer. Fun for a group to enjoy.More

Thank theresah0ffmann
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Theresah0ffmann Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience and enjoyed the different offerings we have. I hope you enjoyed the rest of your visit in Jozi. Looking forward...More

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Reviewed 2 July 2018

It was wastage of time and money. within R199 they are give 6 beers with 30 ml for tasting. However we can buy 20 beers within same price. why should we know process of preparing beer. Just enjoy drinking beer.More

Thank prasad u
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Prasad u Thank you very much for taking time to send us a review. Please let me know when will you be visiting Johannesburg again as I would like to invite you for an amazing experience on the tour and the history of the...More

Report response as inappropriate
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Reviewed 2 July 2018

the SAB world of Beer was so nice every one was so friendly and we had a Tour and the men who took us on tour was so friendly and he explain everything in detail and tasting of beer and traditional beer was so nice...More

Thank julianeamses
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Julianeamses Thank you very much for taking time to send us a review. I am pleased to hear that you had an amazing experience on the tour and the history of the discovery of beer, glad you enjoyed the beer tasting at the end....More

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
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Ask a question
Questions & Answers
Rineke S
11 June 2018|
Answer
Response from Felicia M | Property representative |
Dear Rineke S Yes you can, please send me your email address so that I can send you the menu. Looking forward to welcoming you soon!
0
Votes
smrgeog
2 March 2016|
Answer
Response from Tony R | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
0
Votes
lizatjie
14 July 2015|
AnswerShow all 7 answers
Response from Tony R | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
0
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