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SAB World of Beer

15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900
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US$ 55.00*
and up
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (52 reviews)
“beer making” (16 reviews)
“free beers” (14 reviews)
Closed Now
All hours
Hours Today: 10:00 AM - 5:00 PM
Suggested Duration: 1-2 hours
LOCATION
15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
CONTACT
Website
+27 11 836 4900

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Reviews (466)
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1 - 10 of 411 reviews

Reviewed 2 weeks ago via mobile

This is a museum not a brewery. Mostly video presentations but still pretty good. They have made alot of effort inside to make it look the part. During the tour you get to try some Handmade African beer, then a Castle from a copy of...More

Thank Mick N
Reviewed 2 weeks ago via mobile

First of all if you would like a beer, rather go buy one at the bottle store. Don't think you will get some here. Secondly if you were interested in the way SAB makes beer, Google it. The tour guide Malusi would rather want to...More

1  Thank Leon V
Reviewed 4 weeks ago

We had the privilege of hosting a Indian exchange student and thought it would tickle his fancy if we toured the SAB world of Beer as he was from Gujarat the dry state as well as the non meat state of India. The tour was...More

Thank deenapadayachee
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 3 weeks ago

Dear Deenapadayachee Thank you very much for taking time to send us a review. Very refreshing to hear that your guest had a great experience and enjoyed himself. I hope he enjoyed his visit in SA. Looking forward to welcoming you again in the future....More

Reviewed 17 September 2017

I visited the World of Beer on Woman's Day - a national holiday in South Africa. The tour cost 115 Rand and includes 2 vouchers for beers afterwards in the tap room. You get to keep the small SAB glass that you drink from in...More

Thank WCOB
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear WCOB Thank you very much for taking time to send us a review. I am very pleased that you enjoyed the tour on Woman's day.I hope you enjoyed the rest of your visit in Johannesburg. Looking forward to welcoming you again in the future....More

Reviewed 6 September 2017

Had a team building event where we went on the tour and had lunch afterwards. We booked for 20 people and the restaurant didn't know about us so had to quickly put a table together. Thought they could have been warned however, food was good!More

Thank BattyJNB
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Batty Thank you very much for taking time to send us a review. I am very pleased that you enjoyed the team building event and the food. Disappointed that the kitchen was not warned, I will make sure that this doesn't happen again. Looking...More

Reviewed 2 September 2017 via mobile

The front desk staff were superb and thanks to them my son had his first South African beer in style.More

Thank Sharmela R
Felicia M, Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Sharmela R Thank you very much for taking time to send us a review. I am very pleased that you enjoyed the tour and that your son had a memorable experience on his first South African Beer in style. I hope you enjoyed the...More

Reviewed 24 August 2017 via mobile

Learnt a lot about beer. Well worth it to spend a little more for the beer tasting. Overall an enjoyable experience.

Thank WTisSearching
Management response:Responded 28 August 2017

Dear WTisSearching Thank you very much for taking time to send your review. I am so pleased that you learnt a lot and had an enjoyable experience. Kind regards, Felicia

Reviewed 16 August 2017 via mobile

What a find! We were looking to fill a few hours in j'berg and decided to go here. What an excellent little tour....... on par with the Heineken tour in Amsterdam. Tour guide was amazing and so informative. You also get to sample the beer...More

1  Thank Nick J
Management response:Responded 23 August 2017

Dear Nick Thank you for taking time to send a review. I am so pleased that you had an amazing time at the SAB World of Beer. I hope you had a lovely time in Johannesburg. Kind regards, Felicia

Reviewed 13 August 2017

Quite a long tour. Some of the sections were somewhat childlike but the overall experience was a good one and our guide was very informative.

Thank SonjaB60
Reviewed 10 August 2017

Even for a craft beer snob like me, an historical tour of this place was well worth the afternoon I spent down here.

Thank dohmatt
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Questions & Answers
smrgeog
2 March 2016|
Answer
Response from Tony_Rubin | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
0
Votes
lizatjie
14 July 2015|
AnswerShow all 7 answers
Response from Tony_Rubin | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
0
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lizatjie
14 July 2015|
Answer
Response from Tony_Rubin | Property representative |
Hi lizatjie, our Tours operate 7 days per week, departing hourly from 10h00 to 16h00. We look forward to welcoming you to The World of Beer soon. Regards Tony
0
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