Insadong
NeighbourhoodsPoints of Interest & Landmarks
About
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Duration: 2-3 hours
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  • Luv_ Rachmaninoff_No2
    Irvine, California74 contributions
    4.0 of 5 bubbles
    Perfect for souvenir shopping…
    Insadong is one of my favorite shopping streets in Seoul for souvenir shopping. It has many stores, restaurants, coffee & tea houses, etc., and it’s perfect for taking a leisurely walk along a pretty tree lined street. It has many side streets full of restaurants which will take time to explore. It’s conveniently located near Anguk subway station and not far from Myeongdong.
    Visited July 2023
    Travelled with family
    Written 25 July 2023
  • Summerasalifestyle
    Malibu, California2,958 contributions
    4.0 of 5 bubbles
    Touristy but…
    Old school shopping area with cafes, ice cream, coffee stores, art galleries and shops. It is full on touristy with palace and nearby museums. New buildings and old. Some upscale, some not. Better to go far inside and get away from crowds of tourists (like me). stopped in at a cafe that seemed to be locals. I was only tourist. Order and pay off a machine with photos and menu in Korean or English depending on the button ya push…pork cutlet with pepper and a fanta is about 15,000.
    Visited August 2023
    Written 2 August 2023
  • tracyloveliving
    Hong Kong, China16 contributions
    4.0 of 5 bubbles
    Nice place for unique cafes and bars
    There are plenty of unique cafes, bars, and small shops where you can enjoy a drink or indulge in desserts after dinner. It's a great feeling to take a leisurely stroll and explore at night. My IG: tracyloveliving 呢度有好多特色cafe、酒吧、小店,晚餐後可以嚟飲杯嘢或者食甜品,夜遊感覺好舒服。 IG: tracyloveliving
    Visited June 2023
    Travelled with friends
    Written 17 August 2023
  • bob2bkk
    Bangkok, Thailand5,975 contributions
    4.0 of 5 bubbles
    Leisurely and fun walk.
    Insadong-gil is a fun street to browse. Mostly pedestrian, some delivery trucks and taxis do drive thru, but not an inconvenience. The beginning of the street from Jong-ro to way up past the bend is under redevelopment and a nuisance, but past that it is worth the walk. Lots of small local specialty shops, restaurants, coffee, and tea shops. A couple of multi level mall like buildings and a Haribo store and Starbucks. You might run into street performers and candy making. There were two bakery/cafés on the strip before the pandemic but unfortunately they are gone. Definitely a worthwhile visit.
    Visited July 2023
    Travelled with friends
    Written 21 August 2023
  • fire-tower
    1,928 contributions
    4.0 of 5 bubbles
    This is a street full with art galleries, cafes and shopping centres
    This is a street full with art galleries, cafes and shopping centres that is interesting to some folks. There is also a vintage shop at one end of the street which sells really nice second hand clothes but prices are on the higher side. To be honest, other than the cafes, Insadong is not for everyone.
    Visited December 2023
    Travelled with family
    Written 7 January 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

Popular mentions

4.0
4.0 of 5 bubbles6,435 reviews
Excellent
2,593
Very good
2,838
Average
877
Poor
96
Terrible
31

Ruby Red
Greensburg, PA658 contributions
4.0 of 5 bubbles
Jan 2024 • Family
Nice area with a lot of side streets to explore for shopping and also eating. Nice shops with various cultural items for sale, embroidery, jewelry, traditional clothing as well as a few street food vendors. There are plenty of places to eat scattered throughout. It is worth a visit.
Written 11 January 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

fire-tower
1,928 contributions
4.0 of 5 bubbles
Dec 2023 • Family
This is a street full with art galleries, cafes and shopping centres that is interesting to some folks. There is also a vintage shop at one end of the street which sells really nice second hand clothes but prices are on the higher side. To be honest, other than the cafes, Insadong is not for everyone.
Written 7 January 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Phil C
Sydney, Australia14 contributions
1.0 of 5 bubbles
Nov 2023 • Friends
A street with over priced shops left and right. Nothing to see really. Boring and quite hyped. I really didn't enjoy it but that's seoul
Written 18 November 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

k_tiful
1 contribution
5.0 of 5 bubbles
Nov 2023 • Solo
Insadong-gil is a good place to experience Korean traditions.

If you walk along the antique road, there are many souvenir shops and hanok cafes.

In the National Palace Museum of Korea, you can see beautiful Joseon Dynasty Hwarot.

Especially, on November 25, 2023, the K-tiful Day event wil be held at Dohwaseogil D1(18, Yulgok-ro, Jongno-gu) near Anguk Station to enjoy Korea’s Christmas.

You can see an exhibition of five intangible cultural heritage. And the Korean mask dance performance, which can only be seen in Andong, can also be seen in Seoul on this day only.

If you are planning to travel to Seoul on that day, I recommend visiting the K-tiful Day.
Written 12 November 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Apple D
Luzon, Philippines17 contributions
2.0 of 5 bubbles
Oct 2023 • Couples
I so want to love this place. It has artist galleries aplenty and many other art related curios but there’s just alot of people going around it’s kind of crazy. And when things are marketed towards tourists, it kind of sets me off. Nothing wrong with it, it just doesn’t feel authentic anymore. It wasn’t what it used to be.
Written 30 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Norm the Nomad
Australia1,003 contributions
3.0 of 5 bubbles
Sept 2023 • Couples
Next stop was the Insa-dong district, a major local shopping precinct. It has the normal ‘tourist shops’ and personally I thought it was overrated.
Written 20 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

TaherAlbaghliJulian
Kuwait City, Kuwait1,983 contributions
4.0 of 5 bubbles
Aug 2023 • Family
Insadong-gil is a fun street to browse. Mostly pedestrian, There are plenty of unique cafes, bars, and small shops where you can enjoy a drink or indulge in desserts after dinner. We enjoyed walk in this street and chat with local and tourist would come back again.

Written 12 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Nadia N
Bangkok, Thailand37 contributions
5.0 of 5 bubbles
Sept 2023 • Family
The street some special vibe, different from the rest of Seoul. It was so interesting just to walk around and look at windows, chatting to local craftsmen. I would very much like to come back here more and more.
Written 3 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

bob2bkk
Bangkok, Thailand5,975 contributions
4.0 of 5 bubbles
Jul 2023 • Friends
Insadong-gil is a fun street to browse. Mostly pedestrian, some delivery trucks and taxis do drive thru, but not an inconvenience. The beginning of the street from Jong-ro to way up past the bend is under redevelopment and a nuisance, but past that it is worth the walk. Lots of small local specialty shops, restaurants, coffee, and tea shops. A couple of multi level mall like buildings and a Haribo store and Starbucks. You might run into street performers and candy making. There were two bakery/cafés on the strip before the pandemic but unfortunately they are gone. Definitely a worthwhile visit.
Written 22 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

tracyloveliving
Hong Kong, China16 contributions
4.0 of 5 bubbles
Jun 2023 • Friends
There are plenty of unique cafes, bars, and small shops where you can enjoy a drink or indulge in desserts after dinner. It's a great feeling to take a leisurely stroll and explore at night.
My IG: tracyloveliving

呢度有好多特色cafe、酒吧、小店,晚餐後可以嚟飲杯嘢或者食甜品,夜遊感覺好舒服。
IG: tracyloveliving
Written 18 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Insadong (Seoul) - All You Need to Know BEFORE You Go (with Photos) - Tripadvisor

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