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Pic's Peanut Butter Factory

Closed Now: 10:00 AM - 11:00 AM
Open today: 10:00 AM - 11:00 AM

Pic's Peanut Butter Factory
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Certificate of Excellence
Traveller Overview
  • Excellent95%
  • Very good5%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour”(8 reviews)
“great tour”(12 reviews)
“minute tour”(5 reviews)
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the...more
Closed Now
Hours Today: 10:00 AM - 11:00 AM
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Suggested duration: < 1 hour
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
+64 3-544 8402
Reviews (130)
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All reviews free tour great tour minute tour cashew butter production line small business great product tasty tour staff making making great grinder entertaining tour successful business fun visit whole process kids and adults take away
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1 - 10 of 125 reviews
Reviewed 1 week ago

Grandchildren from Auckland along with grandparents who live in Nelson loved the friendly and informative tour, learnt alot. Thanks for the tastings and being able to grind your own peanut butter. Great to also find out it was FREE, not many tours are these days.

Thank LandN449
Reviewed 1 week ago

Friendly hosts telling the story of a local entrepreneur and it seems everyone has some of Pic’s enthusiasm...thanks for an entertaining tour enjoyed by kids and adults alike.

Thank warrentan1
Reviewed 3 weeks ago

Great place to visit, friendly staff and fun making our own peanut butter! Looked like the staff enjoyed working there!

1  Thank Val_AlanMills
Reviewed 2 September 2018

Great visit We visited Pic's factory and really enjoyed the informative and interesting (free) tour of the factory. It was great to see the factory in action and hear the story of where the company has grown from. The tour was worthwhile with friendly knowledgeable...More

Thank ClintH328
Reviewed 29 August 2018

Don't..just DON'T, leave Nelson without a visit to this wonderful gem. Seldom does one have the opportunity to do a tour like this for FREE! Add to that the absolute NON-expectation that you will buy Pic's products while you are there. We were really impressed...More

Thank MaudeAshburton
Reviewed 28 August 2018

Nice clean factory and great to see how our own NZ brand of peanut butter is made. Petty we have to import Aussie peanut

Thank DavidM24359
Reviewed 23 August 2018

This is a definite must do if you are ever in Nelson. The staff and especially the Tour guide were so helpful and funny. Very informative and even got to meet the MAN himself Mr Pic Picot. It was such an eye opener to see...More

Thank StevenM3764
Reviewed 15 August 2018

What came through more than anything when we did this tour was the passion of the founder, Pic, and his staff for their product and what they have achieved. Barney took us on our tour and he would have to be one of the best...More

Thank Iain B
Reviewed 8 August 2018 via mobile

Did the tour of the factory on Monday and it was fun and informative. Would highly recommend anyone in the area to do the tour and looking forward to coming back down and doing the tour in their new factory when it opens.

Thank Jacqueline M
Reviewed 7 August 2018 via mobile

Had a fantastic time doing the tour with Barney as our host. Barney was awesome interacting well with all the tour participants. The tour is interesting and it was great to taste and understand how simple it actually is to make the finished product. You...More

Thank JDBoy_nz
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Questions & Answers
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27 March 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
6 January 2018|
Response from PadreNZ | Reviewed this property |
October 2018.
6 January 2018|
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.