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Pic's Peanut Butter Factory

18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
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Review Highlights
Awesome Pics

I already loved Pics peanut butter but now I am even more of a fan. It's fascinating and inspiring... read more

Reviewed 2 days ago
Karen T
,
Auckland Central, New Zealand
Great Tour

Awesome place to go! Staff are super helpful, friendly and highly informative! Thanks Barney for... read more

Reviewed 3 days ago
Ahjah P
via mobile
Read all 111 reviews
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Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the capping machine s that automatically place and tighten Pic's famous star lids, to the labeller, a hi tech licker and placer that wraps the brown paper label around the jarj. Watch as our team of white clad peanut butter makers tweak and nurse the gleaming stainless machines into making the world's finest peanut butter , load it into boxes, then wrap it on to pallets to be sent around NZ and around the world. And there's a very good cafe right next door. Tours are at 10.00 workdays (more during school holidays), but the factory shop is open 9.00 to 5.00, and we are always happy to talk peanuts.
  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour” (8 reviews)
“great tour” (10 reviews)
“minute tour” (4 reviews)
Closed Now
Hours
Hours Today: 10:00 AM - 11:00 AM
Suggested Duration: < 1 hour
LOCATION
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
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JPMiles / Payback Arrow
50
JPMiles / Payback Arrow
Reviews (111)
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"free tour"
in 8 reviews
"great tour"
in 10 reviews
"minute tour"
in 4 reviews
"cashew butter"
in 4 reviews
"great product"
in 3 reviews
"production line"
in 3 reviews
"small business"
in 3 reviews
"tasty tour"
in 2 reviews
"staff making"
in 2 reviews
"boysenberry jam"
in 2 reviews
"making great"
in 2 reviews
"grinder"
in 2 reviews
"entertaining tour"
in 2 reviews
"successful business"
in 2 reviews
"kids and adults"
in 3 reviews
"fun visit"
in 2 reviews
"informative talk"
in 2 reviews
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1 - 10 of 106 reviews

Reviewed 2 days ago

I already loved Pics peanut butter but now I am even more of a fan. It's fascinating and inspiring hearing the story of how Pics started, grew and is continuing to grow. The staff are obviously passionate about the company and what they do and...More

Thank Karen T
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 3 days ago via mobile

Awesome place to go! Staff are super helpful, friendly and highly informative! Thanks Barney for you hospitality 😊

Thank Ahjah P
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 6 days ago via mobile

Had a blast on the tour with Barney showing me around the factory, very informative and the history is really interesting! The tasting of the different products pics produce was my favourite part, the cashew butter is to die for!! Thank you Barney for the...More

Thank nickfC228TM
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed 1 week ago

A great tour with great friendly informative staff. Love the Pics peanut butter. This was a free tour and was very informative and interesting how the production has grown from small beginnings. Thanks for the tour

Thank Jennifer K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 9 May 2018

Very friendly and welcoming crew, who give a very in depth and fun tour that makes you want to work there. Pic came in and was lovely! He even shared his rawsome muesli bar. Had a very small group on the tour and this was...More

Thank Kaylin C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 25 April 2018 via mobile

Informative and fun... a wonderful success story which is very much ongoing. Thanks for the tour Monica!

Thank EdwardoCatflappo
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 19 April 2018

We shared our tour of Pic's Peanut Butter Factory yesterday with lots of visitors to the area, and as locals the friendly crew at Pic's did the region proud with their wonderful tour and their tasty products. The staff were super friendly and made everyone...More

Thank Kiwiana2009
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 18 April 2018 via mobile

My husband, kids and I did a Pic’s Peanut Butter factory tour on our trip to Nelson. Our tour guide was informative and kept the kids interested and excited about peanut butter from start to finish. The kids loved making their own peanut butter at...More

Thank Elizabeth R
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 18 April 2018

I definitely recommend a trip to the Pics Peanut Butter Factory while in Nelson. It only goes on for about 30-40 minutes but it is a great way to spend 40 minutes. Really enjoyed this.

Thank LaureyGer
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 April 2018

This free tour of Pics is a Must Do in Nelson. We booked which is a good idea. The team were so enthusiastic and welcoming. They really gave the impression they loved working for Pics and they loved their jobs. The tour of the factory...More

Thank NZcouple_12
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Ask a question
Questions & Answers
CadigalSydneya1
27 March 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
1
Vote
Gracenroo
6 January 2018|
Answer
Response from PadreNZ | Reviewed this property |
October 2018.
1
Vote
Gracenroo
6 January 2018|
Answer
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.
1
Vote
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