I have a mixed view on this. The views from the sea back into the cliff are gorgeous (along with the sea itself), but it’s absolutely absurd that around 80-85% of the beach if not more is taken up by empty beach clubs charging crazy amounts for a sunbed and the tiny space which is free leaves everyone packed and cramped in like sardines. I think it’s definitely going to put people off going which is a shame because it’s beautiful. But what’s the use if you can’t enjoy the sea or beach freely (or have to pay through the nose to enjoy it).

An amazing beach to see in Positano when we got off our ferry boat. The gorgeous hillside with the houses built right on the cliffs!! This is the main beach in Positano with it's clear, turquoise water. I was told it is expensive to rent any of the beach chairs or loungers on the beach. We were just here for a short time, so we did not get in the water or lay on the beach. Definitely a place to people watch though!! My husband & I LOVE Italy and this was definitely a place to see but you must see it by boat so you can see how majestic those mountains are!!

Although Spiaggia Grande is the main beach of Positano, it is not anyone's idea of a beach paradise, with its greyish sand and extortionate prices to rent a sunbed and umbrella. Despite that, this mere 400 metres stretch of beach will still leave you spellbound because of its enchanting surroundings. Standing at the centre of the beach, you're surrounded by a kaleidoscope of colors - from the pastel pink, yellow and white hues of the houses stacked on the cliffside, the colorful majolica-tiled dome of Church of Santa Maria Assunta, the greenish brown of the imposing Lattari Mountains and of course the turquoise sea. With such breathtaking vista, no wonder they say that Positano is a stunning work of pure Italian art. Pure magic!