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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 523 9435
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US$ 33.33*
and up
Skip-The-Line Amsterdam Canal Cruise and Heineken Experience
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Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent53%
  • Very good30%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beer” (491 reviews)
“brewing process” (378 reviews)
“beer tasting” (334 reviews)
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Hours Today: 10:30 - 21:00
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 523 9435
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Reviews (17,816)
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1 - 10 of 9,079 reviews

Reviewed yesterday

Fun, easygoing and informative. With beer. In the middle of Amsterdam. What more can you ask for. You can walk through together with a group if you like, you can wander around at your own pace if you like that. You can spend an hour...More

Thank tommykristoffersen
Reviewed 2 days ago via mobile

I went with my partner and his dad - who both enjoyed the experience. However for me, I don't drink beer and didn't find the history very interesting. There is a lot of interactive features at the end which made it more enjoyable for people...More

Thank kelliescott1
AlexHops, Guest Relations Manager at Heineken Experience, responded to this reviewResponded yesterday

It's a pity you didn't have the experience that we would have wanted you to have, kelliescott1. Nonetheless, I appreciate and take notes of all customer feedback. I hope we could welcome you back to Heineken Experience once again. Proost!

Reviewed 2 days ago via mobile

If your a beer enthusiast and drinker its good to visit this famous plant and specially in its hometown amsterdam, the end of the tour is the most exciting , you can purchase with an extra of 7 euros and trip in the canal on...More

1  Thank jamie e
Reviewed 2 days ago

This is all about one brand of beer. It's advertising on your money. You learn little to nothing about the history of beer or the process of making it or the different varieties. Instead, you'll learn there is a secret ingredient. What a surprise! Waste...More

Thank Iustin S
Reviewed 3 days ago via mobile

Something for everyone, even if you don't like beer! Very interactive and interesting with so many extras to keep you entertained!

Thank Charlotte H
Reviewed 3 days ago via mobile

Nice to see Heineken in its own place. There are 3-4 stations that explains about Heineken and one 4d tour which is good. E joy your beer and learn about the history about Heineken.

Thank alexcK7078JW
Reviewed 3 days ago

The best idea ever. You just can not miss this opportunity when traveling to Amsterodam, to see how Heineken is prepared, history, tasting.

Thank ajkajic
Reviewed 3 days ago

We visited here while on a short trip to Amsterdam. I wasn't sure what to expect but I can honestly say that it was well worth the money. You can go at your own pace. No one will hurry you on to the next room...More

Thank Steve T
AlexHops, Guest Relations Manager at Heineken Experience, responded to this reviewResponded 2 days ago

Thank you very much for taking the time to post this review, Steve. The Heineken Experience does have a lot of great stories to share, so I am happy to hear that you had a great time. It is always great to hear that we...More

Reviewed 3 days ago via mobile

Really interesting tour around the old brewery and a couple of beers to finish. Would recommend this attraction had a great time.

Thank DeanandJulie
Reviewed 3 days ago

Take you through the history of Heineken and the brewing process with a self guided tour and stations where staff explain things along the way. Throw in 2 and a half free beers and I can certainly think of worse ways to spend a couple...More

Thank Wayne E
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
21 September 2017|
AnswerShow all 10 answers
Response from andrija94 | Reviewed this property |
we were visiting Heineken around 11 am, and didnt wait a minute in the queue because we bought our tickets half an hour before arrival somewhere at the town... we saw some place like ,,ticket point'' and asked them if they... More
21 September 2017|
AnswerShow all 6 answers
Response from Frank D | Reviewed this property |
No you can turn up and just go in on one of the timed tours but if you want the full monty then its better to book that way you won't be disappointed Frank / Francis
9 September 2017|
AnswerShow all 4 answers
Response from Nanette F | Reviewed this property |
They do not have gluten free beer at the Heineken Experience

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