Royal FloraHolland Visitor Centre

Royal FloraHolland Visitor Centre

Royal FloraHolland Visitor Centre
4.5
Speciality & Gift ShopsVisitor Centres
7:00 AM - 11:00 AM
Monday
7:00 AM - 11:00 AM
Tuesday
7:00 AM - 11:00 AM
Wednesday
7:00 AM - 11:00 AM
Thursday
7:00 AM - 9:00 AM
Friday
7:00 AM - 11:00 AM
About
Our location at Aalsmeer is the largest trading centre for plants and flowers in the world. And it's just a stone's throw from Schiphol airport. The earlier you get here, the more you see. From the Visitor Centre, walk across a gallery through the auction complex. As you walk around, you can use the IZI travel app for an explanation in 7 languages or find information panels which explain - in four languages - the auction process and the activities you'll be watching. There's no need to sign up for this tour in advance. You can also explore the auction with a professional guide. Reservation on the website, extra charge.
Duration: 1-2 hours
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  • dag
    Long Island, New York227 contributions
    5.0 of 5 bubbles
    Flower Power
    Definitely a must-see for people who love flowers, however know that the actual auction is now online, so you will not see the auction going on. What you will see is an unbelievably large warehouse with constant activity of truckloads of crates of different types of flowers moving to and fro. You will also have to get up very early in the morning to see the action and beat the crowd, which grows as the morning goes on.
    Visited April 2023
    Written 30 April 2023
  • Janet M
    Cordova, Tennessee657 contributions
    5.0 of 5 bubbles
    A "Flowering" Experience!!
    We visited the world-famous flower auction in Aalsmeer as an included excursion from our Avalon Waterways River Cruise in late April 2023. We had to leave the cruise ship very early in the morning (6:00am) for this excursion near Amsterdam Schiphol airport. We were told the earlier you get there, the more you get to see. It is the largest marketplace for flowers and plants in the world. The auction building is the fourth largest building by footprint in the world, covering 5,580,000 sq ft (128 acres). Around 46 million flowers are sold daily in this huge building that increases around special days (i.e., Valentine's Day and Mother's Day). Flowers arrive from around 10 pm and are cooled and sorted during the night. The auctions are early morning with bought flowers distributed immediately. By late afternoon, all the flowers will have moved out and the warehouse prepared for the next round. We did not see any “live” bidding since bidding is done electronically now and physical presence is no longer required. After entering the building, our group was escorted upstairs to an elevated walkway high above the flowers and the busy warehouse floor. These galleries/walkways are the closest visitors get to the flowers. One of the most interesting feature of the flower market is seeing the logistics in action with its endless numbers of small trains full of carts loaded with containers of flowers and plants that are moved by electric-powered trucks or automated rails. It looks all frenzied when looking down on it. The tour took about an hour or more. (Note: use the restroom before starting the tour. There are no restrooms available on the walkway.) This was a once in a lifetime memorable experience and we highly recommend it!!
    Visited April 2023
    Written 6 June 2023
  • Amanda
    Needham, Massachusetts12 contributions
    4.0 of 5 bubbles
    Flower Fun
    Very interesting for an hour or so in the morning. Just to watch the movements and the logistics of processing millions of flowers was a sight to behold! At the end they have some fun interactive activities with green screens that my family enjoyed. The process is winding down by 11AM, so go early!
    Visited August 2023
    Travelled with family
    Written 2 September 2023
  • kd1289
    Chicago, Illinois99 contributions
    5.0 of 5 bubbles
    Great way to experience the flower industry outside of tulip season
    Very cool to see the flower auction and distribution center! Easy bus ride from center of Amsterdam -- direct route on public buses (~45-60 min). The auction is now done remotely but very cool to see the distribution center and flowers, esp. if you're interested in the global logistics of flowers. Very informational audio guide. Would also recommend arriving close to 7AM to see max flowers.
    Visited February 2024
    Travelled solo
    Written 6 March 2024
  • Elise G.
    Paris, France36 contributions
    5.0 of 5 bubbles
    A must visit in Amsterdam! Clearly underrated
    Excellent experience that must be done by everyone who visits or lives in Amsterdam. It is quite an early visit (between 7-11 am) but it is 100% worth it. The staff at the entrance is absolutely lovely and speaks in Dutch, English, French or German. The visit consists of walking through a suspended itinerary in the warehouse, having a clear view of the workers and the thousands of palettes of flowers being brought in, piled, arranged, and sold. It is quite impressive to watch as the warehouse is immense. Approx. 60 to 70% of the flowers on the global market transit here. This visit thus proposes to see a key actor in the industry. It is also the opportunity to observe an extremely large variety of flowers, many of those which cannot be seen at your local florist. It was mesmerizing to watch. You cannot see the transactions happening as nowadays everything is done online. However, you can see the rooms where it used to take place, giving a sort of historical aspect to the tour. You can also have a look at the laboratory in which quality tests are taking place. There was no guided tour when we were here, but they have an online one which is quite useful to understand all the different processes happening in the warehouse. The phone application can be downloaded quite easily as there is free wifi. There are videos as well as indications of nice spots to take pictures. When we went there were very few visitors, with a couple of clients visiting the warehouse, making it quite enjoyable. The tour ends with a free coffee or hot chocolate at the coffee machine, and there are fun activities to take photoshopped videos and pictures with flowers and machines used in the warehouse. You can have them sent to your email address for free. There are also videos with further explanations of the flower industry as well as a fun model simulating transactions like they used to be done directly at the warehouse. It was a really fun and learning experience! It's definitely off the tourist tracks and is an original visit that will be remembered for a very long time!
    Visited March 2024
    Travelled with friends
    Written 31 March 2024
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

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Elise G.
Paris, France36 contributions
5.0 of 5 bubbles
Mar 2024 • Friends
Excellent experience that must be done by everyone who visits or lives in Amsterdam. It is quite an early visit (between 7-11 am) but it is 100% worth it.

The staff at the entrance is absolutely lovely and speaks in Dutch, English, French or German.

The visit consists of walking through a suspended itinerary in the warehouse, having a clear view of the workers and the thousands of palettes of flowers being brought in, piled, arranged, and sold. It is quite impressive to watch as the warehouse is immense. Approx. 60 to 70% of the flowers on the global market transit here. This visit thus proposes to see a key actor in the industry. It is also the opportunity to observe an extremely large variety of flowers, many of those which cannot be seen at your local florist. It was mesmerizing to watch.

You cannot see the transactions happening as nowadays everything is done online. However, you can see the rooms where it used to take place, giving a sort of historical aspect to the tour. You can also have a look at the laboratory in which quality tests are taking place.

There was no guided tour when we were here, but they have an online one which is quite useful to understand all the different processes happening in the warehouse. The phone application can be downloaded quite easily as there is free wifi. There are videos as well as indications of nice spots to take pictures.

When we went there were very few visitors, with a couple of clients visiting the warehouse, making it quite enjoyable.

The tour ends with a free coffee or hot chocolate at the coffee machine, and there are fun activities to take photoshopped videos and pictures with flowers and machines used in the warehouse. You can have them sent to your email address for free. There are also videos with further explanations of the flower industry as well as a fun model simulating transactions like they used to be done directly at the warehouse.

It was a really fun and learning experience! It's definitely off the tourist tracks and is an original visit that will be remembered for a very long time!
Written 31 March 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

kd1289
Chicago, IL99 contributions
5.0 of 5 bubbles
Feb 2024 • Solo
Very cool to see the flower auction and distribution center! Easy bus ride from center of Amsterdam -- direct route on public buses (~45-60 min). The auction is now done remotely but very cool to see the distribution center and flowers, esp. if you're interested in the global logistics of flowers. Very informational audio guide. Would also recommend arriving close to 7AM to see max flowers.
Written 6 March 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

themadgardener
Park City, UT4 contributions
5.0 of 5 bubbles
Oct 2023 • Couples
Fascinating to see behind the scenes of the global flower auction. Loved seeing the flowers and the mind-boggling process. We took the 357 bus from the stop only one block from our hotel. Super easy, 40-minute ride, and the bus dropped us right in front of the visitor entrance to the auction tour. Definitely recommend, and be sure to do the photo op for a fun souvenir at the end. Go Early--we arrived around 7:30am. Any later and we would have missed some of the flowers. If you can, read Amy Stewart's "Flower Confidential" before you go. Great book for background!
Written 12 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Amanda
Needham, MA12 contributions
4.0 of 5 bubbles
Aug 2023 • Family
Very interesting for an hour or so in the morning. Just to watch the movements and the logistics of processing millions of flowers was a sight to behold! At the end they have some fun interactive activities with green screens that my family enjoyed. The process is winding down by 11AM, so go early!
Written 2 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mickie M
County Antrim, UK14 contributions
1.0 of 5 bubbles
Jul 2023 • Couples
Well, this is a factory, sorting and moving flowers about, to get delivered. Utterly boring. Cannot for the life of me see what the interest is in it.
Written 24 July 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Janet M
Cordova, TN657 contributions
5.0 of 5 bubbles
Apr 2023
We visited the world-famous flower auction in Aalsmeer as an included excursion from our Avalon Waterways River Cruise in late April 2023. We had to leave the cruise ship very early in the morning (6:00am) for this excursion near Amsterdam Schiphol airport. We were told the earlier you get there, the more you get to see. It is the largest marketplace for flowers and plants in the world. The auction building is the fourth largest building by footprint in the world, covering 5,580,000 sq ft (128 acres). Around 46 million flowers are sold daily in this huge building that increases around special days (i.e., Valentine's Day and Mother's Day). Flowers arrive from around 10 pm and are cooled and sorted during the night. The auctions are early morning with bought flowers distributed immediately. By late afternoon, all the flowers will have moved out and the warehouse prepared for the next round. We did not see any “live” bidding since bidding is done electronically now and physical presence is no longer required. After entering the building, our group was escorted upstairs to an elevated walkway high above the flowers and the busy warehouse floor. These galleries/walkways are the closest visitors get to the flowers. One of the most interesting feature of the flower market is seeing the logistics in action with its endless numbers of small trains full of carts loaded with containers of flowers and plants that are moved by electric-powered trucks or automated rails. It looks all frenzied when looking down on it. The tour took about an hour or more. (Note: use the restroom before starting the tour. There are no restrooms available on the walkway.) This was a once in a lifetime memorable experience and we highly recommend it!!
Written 6 June 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

dag
Long Island, NY227 contributions
5.0 of 5 bubbles
Apr 2023
Definitely a must-see for people who love flowers, however know that the actual auction is now online, so you will not see the auction going on. What you will see is an unbelievably large warehouse with constant activity of truckloads of crates of different types of flowers moving to and fro. You will also have to get up very early in the morning to see the action and beat the crowd, which grows as the morning goes on.
Written 30 April 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

theothertwin
Potton, UK294 contributions
3.0 of 5 bubbles
Apr 2023 • Couples
Got up early to catch the buzz of an auction fever but all done via internet now.

Saw rooms where local buyers would sit bidding against others from around the world but these were empty and not accessible by the public.

Static displays told visitors of what was happening but that was it.

Colourful experience and we watched in awe as the trays and cages of flowers were moved to the bays where they would then be transported to the buyers.

As far as the auction went, it was a real disappointment.
Written 24 April 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

HaydnP280
Melbourne, Australia265 contributions
5.0 of 5 bubbles
Jan 2023 • Family
Most auctions are ascending bid - buyers pitch higher and higher prices until one buyer wins. But Dutch auctions are the opposite - the price descends until one buyer is happy and takes the price. Nowhere is this form of auction more celebrated than at the world famous Royal FloraHolland flower auction. You’ll see the “auction clock” in action and be amazed at the speed with which auctions are conducted… one every 3 to 4 seconds.

But that’s not all.

Today the flower auction site is a logistics masterpiece. Millions of flowers are delivered here every day by growers in Europe, Africa and other places. They’re auctioned quickly, and then delivered to buyers who rush the fresh flowers to stores and consumers all over Europe. It’s a site to behold.

Fun fact: It varies from flower to flower, but the deterioration of flowers once cut is around 15% per day!

Fun fact: The bid is “per stem”, but flowers are generally sold in lots of 50 stems. So 50 tulip blooms at EUR0.20 each mean a transaction value of EUR10. How much do you pay for a bunch of, say, 10 tulips?

The self guided tour of the flower auction allows you to walk above and look down upon the logistics hub, see the old fashioned and newer trading rooms, and gaze upon the stunning colour of endless varieties of blooms.

Don’t bother with a guided tour. Catch the bus from the centre of Amsterdam (or take an uber), spend a couple of hours enjoying the flower auction site, then bus back to the centre.
Written 16 January 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Les R
West Timperley, UK122 contributions
5.0 of 5 bubbles
Aug 2022
Coach tour amazing place so much going on. Could have spent another hour there watching the flowers being put in the right places for export
Written 23 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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Royal FloraHolland Visitor Centre - All You Need to Know BEFORE You Go (2024) - Tripadvisor

Frequently Asked Questions about Royal FloraHolland Visitor Centre

Royal FloraHolland Visitor Centre is open:
  • Mon - Wed 7:00 AM - 11:00 AM
  • Thu - Thu 7:00 AM - 9:00 AM
  • Fri - Fri 7:00 AM - 11:00 AM



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