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Hamleys Toy Store

188-196 Regent Road, London SE24 0EL, England
+44 870 333 2450
Review Highlights
Overcrowded and Overpriced

How many people can you squeeze in to the store at any one time? I think Hamleys don't care about... read more

Reviewed yesterday
Matt G
Stratford-upon-Avon, United Kingdom
via mobile
toys toys toys

Toys galore. A must for all ages. come visit and have some fun. don't forget to bring something... read more

Reviewed 2 days ago
Dollard-Des-Ormeaux, Quebec
Read all 2,671 reviews
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  • Excellent47%
  • Very good30%
  • Average11%
  • Poor5%
  • Terrible4%
Travellers talk about
Open Now
All hours
Hours Today: 10:00 - 21:00
Suggested Duration: 2-3 hours
188-196 Regent Road, London SE24 0EL, England
+44 870 333 2450
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Reviews (2,671)
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1 - 10 of 2,671 reviews

Reviewed yesterday

How many people can you squeeze in to the store at any one time? I think Hamleys don't care about fire codes as the entrance is so packed with people watching over enthusiastic staff demonstrate some new cheap rubbish, although it's not cheap, its at...More

Thank Matt G
Reviewed 2 days ago

Toys galore. A must for all ages. come visit and have some fun. don't forget to bring something home for the lil ones.

Thank silent_21
Reviewed 3 days ago via mobile

Hamley's represents all that is good in this World. Friendly staff, and employees hired only to entertain kids of all ages in the store. Magicians, artists are everywhere, and the selection of toys is out of this world. Bring money!

Thank Pierre B
Reviewed 4 days ago via mobile

Stumbled across this on a rainy day and it kept the kids (6&8) entertained for 2.5 hours no problem. The whole basement level is Star Wars! Picked up some exclusive items. Also the old crayons color change markers have been bought and redistributed by hamleys...More

Thank ashley l
Reviewed 6 days ago

Unbelievable what a big store full of toys. It's looks like a theme park. The staff is playing with the toys, doing tricks. You'll not leave without buying a present. One remark: be carefull what you buy, the tricks they show you look very easy....More

Thank Momoontje
Reviewed 1 week ago

Evidently, no fire code laws of the number of people allowed in one building. It was a madhouse with screaming kids and people side by side you and the smallest elevator ever to get from floor to floor. They had tons of different toys but...More

Thank retiredteacher0
Reviewed 1 week ago

Regent Street is a fun street to stroll and shop. This store is one of its highlights. Five stories of toys. How can you beat this! There's a bit of aggressive salesmanship when you enter the store, but that was part of the charm. Cool...More

Thank Bobo4670
Reviewed 1 week ago

Remember: if you found something on Hamleys official website cheaper than it was on shop shelf just show the web page to cashier and purchase it on internet price

Thank Doctor M
Reviewed 1 week ago

A wonderful wonderful shop for kids and for grown ups as well! It's great to just wander round looking at the goods for sale and taking in the marvellous atmosphere. Prices are high but this is to be expected. The staff are always so friendly...More

Thank Angela S
Reviewed 1 week ago

Having lived in London as a child, I was amazed to find I had never been to Hamleys, and even more surprisingly I say I would enjoy it more as an adult. With so much to do and see I could definitely spend a full...More

Thank Robert K
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
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Questions & AnswersAsk a question
How busy was hamleys today?
30 December 2016|
Answer Show all 2 answers
Response from AnaCaton | Reviewed this property |
I have not been there today, but it is always busy ...or at least all the times I have been or passed by!
Robert H
How much per child
13 December 2016|
Answer Show all 8 answers
Response from Joana V | Reviewed this property |
Free entrance. But be prepared to spend a lot!!!
Shelanie C
Does any know if Hamleys Toy Store participate in the VAT Retail Export Scheme or Tax-free shopping?
14 November 2015|
Answer Show all 2 answers
Response from ashley l | Reviewed this property |
Yes they do, they will fill out a form for you at checkout.