We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Hamleys London - Regent Street

188 - 196 Regent Street, London W1B 5BT, England
+44 870 333 2450
Review Highlights
Fantastic Staff!

Bring a credit card and some earplugs! It's a pretty happening shop over 5 levels!! There are staff... read more

Reviewed 2 days ago
Orren K
Canton of Basel, Switzerland
Summer 2017

Kids went nuts in the store. Just loved all the floors and different people animating the toys all... read more

Reviewed 4 days ago
via mobile
Read all 2,739 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries want to visit.
  • Excellent50%
  • Very good30%
  • Average11%
  • Poor5%
  • Terrible4%
Travellers talk about
“toy store” (261 reviews)
“build a bear” (38 reviews)
Closed Now
All hours
Hours Today: 12:00 - 18:00
Suggested Duration: 2-3 hours
188 - 196 Regent Street, London W1B 5BT, England
+44 870 333 2450
Write a Review
Turn Your Opinions into Points!
Turn your opinions into JPMiles
Turn your opinions into PAYBACK Points
*You can enroll in only one programme at a time to earn rewards for reviews.
JPMiles / Payback Arrow
JPMiles / Payback Arrow
Reviews (2,739)
Traveller rating
Traveller type
Time of year
  • More languages

1 - 10 of 1,586 reviews

Reviewed 2 days ago

Bring a credit card and some earplugs! It's a pretty happening shop over 5 levels!! There are staff demonstrating new toys and interacting with all the children. Our girls had a ball! Glad we said "Only one toy each!"

Thank Orren K
Reviewed 4 days ago via mobile

Kids went nuts in the store. Just loved all the floors and different people animating the toys all over the place. Great store, great show!

Thank robyg1
Reviewed 4 days ago

It wasn't as good as we expected way to busy and it feels like it's just trying to hold onto the past

Thank jmckavoy
Reviewed 4 days ago via mobile

This is a wonderland. I love toys and for me this is a treasure land. 5 floors, full of all kinds of toys catering to different age group. Bought few for my little princes.

Thank TabraizFeham
Reviewed 5 days ago via mobile

I used to visit hamleys as a child, the window displays were amazing the store full to the brim with exclusive toys that you could try out Unfortunately now the store looks tired,the windows displays are nothing special and the toys are massively overpriced and...More

Thank Natleehopesid
Reviewed 1 week ago

I am from New Zealand and we have nothing like this!!! I worked in a toy shop very recently and Hamleys is really one of a kind!! 6 floors of toys??? Oh my goodness!! The selection is amazing, there was everything you could think of!!...More

Thank Robyn_256
Reviewed 1 week ago via mobile

We went to Hamley's TWICE during our week in London. Once because the kids were so excited to go and a second time to pick up a pair of headphones to replace a broke set. It is quite the experience!! Lots to see, demos to...More

Thank Erinch1984
Reviewed 1 week ago

Hamleys is a London institution. 6 floors of toys, toys and more toys. Lots of helpful staff demonstrating latest gizmos and allowing kids to try stuff. There is a great little cafe on the top floor too. A toddler or an adolescent child can spend...More

Thank VineetMalani
Reviewed 1 week ago

Truly a wonderful place for children to visit. Floors of toys all laid out in a decent order with almost everything you can imagine to hand. Fantastic place for children!

Thank decourcy49
Reviewed 1 week ago

Difficult to say much .. it is a childs paradise .. but leaves cynical adults cold. Demos on floor 4 are the best bit .. but prices are steep

Thank fidgetbuzz
The go-to district for a good time in London, Soho
hosts a wealth of world-class theatres and a
compelling lineup of cafes, restaurants, pubs, bars,
and clubs. At Soho's core is London's original Red
Light District and the epicenter of the LGBT scene –
and thus the city's hottest nightlife. For shopping
enthusiasts, Soho is not only the home of London's
greatest concentration of boutique shops, but also the
Nearby Restaurants
sketch Lecture Room and Library
779 reviews
.09 km away
Dishoom Carnaby
1,139 reviews
.05 km away
Mother Mash
670 reviews
.06 km away
sketch Gallery
1,772 reviews
.08 km away
Nearby Attractions
Carnaby Street
979 reviews
.10 km away
Waterloo Bridge
153 reviews
.15 km away
I Can't Sing! - London Theatreland
57 reviews
.15 km away
British Tours - Day Tours from London
530 reviews
.12 km away
Ask a question
Questions & Answers
Lynette K
9 July 2017|
Answer Show all 6 answers
Response from 420fayem | Reviewed this property |
Best to get them at the Studio which stocks all varieties. Primark are also doing Harry Potter t-shirts and PJs which is very cheap.
30 December 2016|
Answer Show all 2 answers
Response from AnaCaton | Reviewed this property |
I have not been there today, but it is always busy ...or at least all the times I have been or passed by!
Robert H
13 December 2016|
Answer Show all 8 answers
Response from Joana V | Reviewed this property |
Free entrance. But be prepared to spend a lot!!!