After hotel pickup in the morning, travel by coach to your first Seoul shopping destination of the day, the upscale Gangnam district.
Made famous around the world by Korean pop star Psy and his hit 2012 song 'Gangnam Style,' the district is known for high-end shops and expensive real estate, along with attractions like the Lotte World theme park, Samsung D’Light and Olympic Park. With your guide, visit a large department store and then stroll down the tree-lined Garosu-gil promenade, checking out its trendy shops and European-style cafes.
Next, head over to Rodeo Street, a hub for Korean trendsetters. Get a look at the latest styles as you browse shops and people watch, and then have lunch at a local restaurant, where you have a choice of dishes such as bulgogi (marinated grilled beef) or bibimbab (a hot rice dish usually made with seasoned vegetables and fried egg).
After lunch, stop by a ginseng center and a duty free shop en route to Namdaemun Market, the biggest traditional market in Korea. Operating day and night, the market is renowned for its vast size and the variety of items for sale. Hundreds of street vendors and shops sell a range of inexpensive clothing, accessories, housewares and more, sometimes at wholesale prices, so sharpen your bargaining skills!
Then head to your last stop, Myeongdong, one of Seoul's leading tourist attractions where you can browse inexpensive cosmetic boutiques, specialty apparel, department stores and shops with mid-level prices. Along the main streets you'll find brand-name stores while the side streets and alleys are home to less-familiar brands.
Throughout the day, your guide shares informative commentary about each district and Korea's fashion culture. You can store all of your shopping bags in the coach after each stop until you are dropped off at your hotel, where your tour ends.
Please note: A minimum of 2 people per booking is required.