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Genoa, or "Genova" as the Italians call it, is an oceanside city within in the Linguria region in Northern Italy, part of the celebrated Italian Riviera. It is populated almost entirely by native Italians and only 5% of the population is made up of foreign origin. Genoa is a seaport, and for a long time was considered to be rather tough and unappealing as a vacation spot, however such sentiments have changed for the most part and Genoa is one of the Riviera's most popular destinations. Genoa's rich history is evidenced by the narrow, winding back streets, impressive architecture, wealth of art and sculpture, and steadfastly traditional population of multiple-generation Genovian families. While Genoa still is home to many fishermen and sailors, it has recently undergone a cultural change, with the onslaught of high-end boutiques, five star resorts, gourmet restaurants all in response to the growing demand for the Riviera as a vacation destination. The contrast between the old fishing families and tourists can still be seen, and also in the mix is a younger crowd of Italians, either college age, attending the University of Genoa, or up and coming twenty-somethings spending the summer in a villa with their friends. Such a mix of people makes for a colorful downtown crowd and causes Genoa to be at times an unexpectedly fascinating anthropological study.