The price was higher than expected for a 3* hotel, but the service and facilities were higher than expected too.
Clean, spacious room and bathroom. Air conditioning was a great addition in the summer boiling heat.
Friendly service, convenient location (that is, if you like super touristic places). Relatively easy parking.
Food wasn't great though - we ended up eating lots of fish from the grill and fruit (hardly no vegetables, salad bar not that appetizing. Breakfast was the same). And went out for more typical, special dinners.
(timing was also an issue for busy professionals aiming to sleep late in the morning when on hols: breakfast only from 8-10am. We had to put on the alarm clocks.
Fitness and spa access is not free - be warned.

The real disappointment though was the beach. Blur, dirty water on over 50 m from the shore onwards.

We gratefully took advantage of the rent car to go and visit a smaller beach in Oropesa del Mar; real Mediterranean beach, rocky but didn't mind with the reef shoes, and finally, clear, clean waters. And no tourists :o)