I've been many times to this hotel, but I don't know what happened to the charming and elegance it had once, some time ago. The hotel is beautifully located, and I spent many lovely nights having dinner by the sea. But that finished this year: the friendly musicians don't play anymore, and dinners in the terrace have been cancelled. What's the matter? Is it money? We paid. Is it people? Pay more. Is it management? Hire someone else, it's not so difficult to run a hotel.
The hotel will also thank you any investment in reforms, marketing and staff satisfaction. A business is not only a money making machine, to keep it alive you have to take care of all relationships: customer-staff, management-staff, B2B, etc. That's marketing.
- Sicania Hotel Cullera
