For most our two week stay, we were the only British tourists there. The hotel is Spanish, so don't expect too much English food, English entertainment or English speaking staff. Having said that, the reception staff spoke English and all were pleasant and helpful. The evening buffet had just about enough familiar looking items to avoid starvation. The English breakfast was a choice of bacon and eggs or eggs and bacon (if you can call it bacon), but there was plenty of fresh and dried fruits, yoghurts, cakes etc., so again, no need to starve.
The hotel is right on the beach and the rooms are spacious with sea views. Ask for a west facing room, if you want to sit on the balcony and soak up the sun. The beach is quite stoney and not ideal for children to play on. We came out of season and there were no children, but I'm not sure how they would be entertained in the holidays. With no inside pool, a bland outside pool and a difficult beach, it may not be a kid's paradise.
The prom at Altea is very pleasant, with the usual array of bars and cafes, but it is a half mile walk from the hotel along a busy main road. Or there is a longer, more picturesque route that takes you out into the country and back along the river. Alternatively, a bus stops outside the hotel and takes you in. The town itself isn't very exciting, but the old town on top of the hill is well worth a visit. As too is the Tuesday market, but it is not on the seafront as some websites suggest. It has been relocated near the river and is an easy walk from the hotel.
Taking everything into consideration, the hotel, its facilities, location and value for money, it is probably well worth its three star rating. I would give it 7 out of 10, probably a bit more if I was Spanish - a bit less if i were a child.
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