Now dont get me wrong,the building,pool areas,bars,restaurant,sitting areas etc etc are all super and well worth their 4 stars.
But,
Talk about the reception,quality of public service,helpfulness from the reps and the rooms,then its a different story.Iv never been to a hotel before and een a queue amile long everyday wanting to complain or request move.Dont get me wrong,the hotel is beautiful,but the attention to customer relations and public satisfaction is diabolical!The reception staff are rude,notinterested and definately not helpful at all(if you're British) and the ame goes for the reps,totally not interested and completely slack if you have a problem.How this establishment can be rated as a Thomson Platinum is beyond me ! Like so many others have quoted recently,the rooms realy are average.Our first room reminded me of a dark and dingey box with a window(no balcony or view),reminiscent of a cell realy!Having paid over £2000 for a fantastic holiday,this is the last thing you expect.After 4hrs sat in reception requesting a move,we finally got one,adequate to say hte least ,but better than our previous box!No help from the reps I might add.On the whole,the rooms are dark,cold and no real highlight to your holiday experience.Why do you have to pay non returnable deposits for such things as air con,fridge,safe or heatig in a 'Platinum Hotel'
Overall,the building is beautifil,but dont be deceived by looks,underneath,theres a nasty stench of an unhelpfull attitude,crap rooms and poor service.
Platinum,no way !

We have stayed at many 4 and 5 star hotels in the Adeja / Fanabe area and we cosider this one is not value for money. The bed linen and towels were worn out and needed replacing ,the toiletries provided were poor quality and similar to that found in budget travel Inns in the UK.
We made 3 requests on booking ie: double bed, room overlooking pool or sea, quiet room, none of these requests were granted. We were allocated a north facing room with an enclosed balcony with glass screen and opening casement , this was to keep out some of the noise from the carpark that it overlooked, no sunshine at any time of the day which made the surfaces including the floor cold and room gloomy. We requested a change of room and were told the hotel was full and no change was available for first 4 nights of our stay which seemed strange as guests were arriving and departing every day. We found the reception staff mainly unhelpful and offhand.

On the plus side the food was good, with pleasant and helpful restaurant staff. The pool area very nice with plenty of comfortable sun beds. The evening entertainment was enjoyable most evenings.

We felt the hotel were making extra charges for everthing except the basics eg a charge to change wet pool towels for fresh ones, a daily charge to unlock the mini bar without contents as well as the usual charge for contents consumed. Hence the conclusion of "could do better" .

Waited to be allocated room for 2 hours- cold rooms - no heating - Bathroom had horrible smell and no ventilation.- Cold food -Reception staff arrogant - Just a money making scam.

The hotel is situated in a good location. Very close to beach, shops, bars. This is a significant advantage. The hotel is getting on in years but the rooms are very spacious and clean. Restaurant rather smoothly. Maybe a little too monotonous food. The hotel very crowded. Number of chairs definitely small compared to the number of tourists. Each day the fight for the pool's place. A heated swimming pool but too small for such a large hotel. Depth of pools rather for children. If someone likes to swim is not recommend this hotel. This hotel deserves 3 stars. 4 stars is rather too much. Polish offer of this hotel generally very expensive in comparison to the offered quality.