Great hotel, until the spanish arrive!!
We have just returned from this great hotel, 2 adults and 2 children aged 2 and 6. We had a fanastic time, The hotel is very clean, the rooms are very spacious, cleaned daily, new bedding every 2-3 days. The restaurant is very large, the food... there is something for everyone - the sea food is great, salad's, desserts, fruit, freshly cooked steaks and just about every slab of meat you could think of, pasta every night for those of you that require pasta everyday!! pancakes for the kids (big and small) everynight and lunch time - my kids thought this was great!!! watch out for your waistline!!!!
The pool is great, the two water slides are in constant use, it's not a very big pool, but big enough. It's cleaned everyday, be warned though, although the signs clearly state no reserving of sunbeds it happens, if you've not got you towels out by 8.30 forget it! The pool towles are provided by the hotel free of charge and you can change them daily if you wish.
It's in a good location, although this is an uncommericalised part of spain, there is not a lot of english speaking shop owners, not a lot of shops come to that, but it is very pleasant and clean.
The horse and cart ride is worth a go, my kids loved it, as well as the train and the bike riding.
The BAD bit.... our 1st week was fantastic - cannot fault a thing, however, the spanish holiday makers arrived at week two, don't get me wrong - i love spain, and much prefer a spanish hotel, however they overtook the place, the kids are awful, the noise level rose, the litter started building up round the pool area, the spanish kids picked on the british kids. The adults are just obnoxious! this beautiful 4* hotel turned into more like a 2*, The spainish people go on holiday the 2nd weekend of August, my advice is to go before then.... It didn't ruin our holiday though, it was annoying but it was our holiday and you've gotta make the most of it, the restaurant doea become a bit of a nightmare though, you have trouble finding a seat if you don't get in early enough.
The kids club is spanish, but the entertainers are great and do speak english, if anything they get special attention coz they are british! Is a good club, they do loads of different things.
I would give this an excellent but the 2nd week just let it down that little bit. Don't be put off I would go again, just earlier next time.

Stayed two nights in July for a short beach break. The hotel is a typical 4* package holiday resort hotel with a mixtue of hotel rooms and apartments. We (3 adults) stayed in a one bedroom apartment which was spotless and spacious. The hotel doesn't look more than about 5 years old so everything is is good condition. The pool was crowded, loud, and full of children so we stayed clear. The beach, right on the door step, was wonderful and was not at all crowded. There were a couple of beach bars to buy a cold beer or ice cream. The sun loungers/umbrellas were not expensive, costing only EUR 4 per person per day.
The majority of the guests seemed to be German / Belgian / Spanish so the staff, on the whole, did not speak English. We booked on a room only basis but chose to have the buffet breakfast in the main restaurant both days. Cost was roughly EUR13 per person and there was an huge choice.
Would definitely go back again for a relaxing, good value, beach break.

We loved the PlayaLuna, we loved Roquetas De Mar and we loved Almeria. We would definately go back.

The room we had was fantastic - cleaned everyday with fresh towels everyday. We had good kitchenette facilities even though we were half board which was handy considering we had a 4 and 2 year old with us.

The pool was wonderful and clean. No toilets near the pool and no pool bar which was a bit of a downer but the complimentary pool towel service made up for it meaning we didn't have to dry our towels overnight!

The food was great and the hotel was clean, friendly and modern.